Day 1 Module 1: is You: An Expert Never stop learning Find out what you are passionate about – If you had no obligations and could do anything you want, what would you do?.
Day 1 Module 1: You: An Expert Never stop learning Find out what you are passionate about – If you had no obligations and could do anything you want, what would you do?
you is When hit a plateau you need to make a radical change..
When you hit a plateau you need to make a radical change.
Sharing/contributing is is a great way to do this Phases: 1..
Sharing/contributing is a great way to do this Phases: 1.
you is What are passionate about?.
What are you passionate about?
the time is Take to figure it out 2..
Take the time to figure it out 2.
you is Are passionate about marketing?.
Are you passionate about marketing?
your niche. is Maybe that is.
Maybe that is your niche.
an expert is Find that you can become the marketing person for..
Find an expert that you can become the marketing person for.
3. Learn is how to do what you are passionate about..
3. Learn how to do what you are passionate about.
it is Get proficient at 4..
Get proficient at it 4.
content is Keep putting out there..
Keep putting content out there.
you is This is how find your voice This is how you find out what people respond to, and what the right message is “Let the market tell you what you want” Find your channel that is most comfortable: live video, podcast, blogging, emails Be consistent..
This is how you find your voice This is how you find out what people respond to, and what the right message is “Let the market tell you what you want” Find your channel that is most comfortable: live video, podcast, blogging, emails Be consistent.
it is Do every day Talk about what you are doing..
Do it every day Talk about what you are doing.
your process. is Document.
Document your process.
your own training course. is Create.
Create your own training course.
most people is For it is best to start with the role of Reporter (see Dotcom Secrets page 68) 6..
For most people it is best to start with the role of Reporter (see Dotcom Secrets page 68) 6.
you is After complete this journey as a reporter you will feel “absolute certainty”..
After you complete this journey as a reporter you will feel “absolute certainty”.
You is end up an Expert at the end 7..
You end up an Expert at the end 7.
the process is Document as you help others Who do you want to serve?.
Document the process as you help others Who do you want to serve?
it is Try to think hard about and answer this question..
Try to think hard about it and answer this question.
Module 2: is Create Your Irresistible Offer Be prepared to do lots of “trial and error”..
Module 2: Create Your Irresistible Offer Be prepared to do lots of “trial and error”.
First offer is will not be a home run!.
First offer will not be a home run!
You is have to figure out what your audience will respond to Use a “framework” to help people “visualize” your training..
You have to figure out what your audience will respond to Use a “framework” to help people “visualize” your training.
a simple picture is Draw or diagram..
Draw a simple picture or diagram.
The framework is is your foundation; it helps tie everything together (know your cost to acquire a customer) 4 Phases 1..
The framework is your foundation; it helps tie everything together (know your cost to acquire a customer) 4 Phases 1.
your “system” is Figure out what is how do you get someone the promised result?.
Figure out what your “system” is how do you get someone the promised result?
a repeatable process Can is Need you create an outline or (table of contents) in an organized fashion?.
Need a repeatable process Can you create an outline or (table of contents) in an organized fashion?
everything is Take you learned in your “growth” phase and put it in a logical order that people can follow Look at other peoples’ process/systems. What can you do to improve upon them? “Cherry Pick” the best ideas from lots of other experts in your field ASK your audience what they want to hear 2..
Take everything you learned in your “growth” phase and put it in a logical order that people can follow Look at other peoples’ process/systems. What can you do to improve upon them? “Cherry Pick” the best ideas from lots of other experts in your field ASK your audience what they want to hear 2.
Your Offer is Create Don’t create a “product”. A product is a commodity, which leads to a “race to the bottom” in pricing An offer is a group of products/items/solutions that provides a ton of value..
Create Your Offer Don’t create a “product”. A product is a commodity, which leads to a “race to the bottom” in pricing An offer is a group of products/items/solutions that provides a ton of value.
It is differentiates your core product from the rest of market..
It differentiates your core product from the rest of market.
3. Create is Your Stack Good starting program is 6 week program that takes them through your system Need to have a visible “end point” Should last longer than the refund period What tools can you give them that will make the process easier?.
3. Create Your Stack Good starting program is 6 week program that takes them through your system Need to have a visible “end point” Should last longer than the refund period What tools can you give them that will make the process easier?
Vehicle tools Internal tools External tools Try is to think of everything they might need to maximize their chances of success Goal should be to help them make 10X what they spend on your offer Think of what the value will be in their mind, i.e. “what is it worth to them?” Assign price values to all of the components of your offer..
Vehicle tools Internal tools External tools Try to think of everything they might need to maximize their chances of success Goal should be to help them make 10X what they spend on your offer Think of what the value will be in their mind, i.e. “what is it worth to them?” Assign price values to all of the components of your offer.
it is If is not worth 10X you need to add more or make the components more sexy/appealing 4..
If it is not worth 10X you need to add more or make the components more sexy/appealing 4.
the “Next Thing” This is Identify will be used for your upsell If it is ecommerce instead of the “next thing” first upsell should be more of the same thing..
Identify the “Next Thing” This will be used for your upsell If it is ecommerce instead of the “next thing” first upsell should be more of the same thing.
info products next thing is For needs to “scratch a different itch” (this is because once your customer buys your core offer you have already satisfied their need in their mind) Underachievers guide – (tangent by Russell that was worth noting) Find a hot market that is passionate about that thing Ask the market what they want..
For info products next thing needs to “scratch a different itch” (this is because once your customer buys your core offer you have already satisfied their need in their mind) Underachievers guide – (tangent by Russell that was worth noting) Find a hot market that is passionate about that thing Ask the market what they want.
The market is really only cares about what they want Give it to them!.
The market really only cares about what they want Give it to them!
Questions How is do you ask people what they want?.
Questions How do you ask people what they want?
a fb live is – Do (or blog or whatever) and invite them to ask their number one question in the comments..
– Do a fb live (or blog or whatever) and invite them to ask their number one question in the comments.
– it is needs to be specific and sexy, i.e. instead of “what do you want to ask about losing weight?”, ask “what’s your number one question about losing weight with Ketosis combined with intermittent fasting?” How does this work in an e-commerce setting?.
– it needs to be specific and sexy, i.e. instead of “what do you want to ask about losing weight?”, ask “what’s your number one question about losing weight with Ketosis combined with intermittent fasting?” How does this work in an e-commerce setting?
an offer, is – sell not a product I’m in a niche that is becoming a “red ocean”. How do I make it a “blue ocean” again?.
– sell an offer, not a product I’m in a niche that is becoming a “red ocean”. How do I make it a “blue ocean” again?
the submarket is – find or smaller niche – find your “tribe” that you want to work with and serve – where is the market underserved I have a bunch of things I’m good at, how do I decide what to drill into and become an expert in?.
– find the submarket or smaller niche – find your “tribe” that you want to work with and serve – where is the market underserved I have a bunch of things I’m good at, how do I decide what to drill into and become an expert in?
it is – what is to think about when you have nothing to think about?.
– what is it to think about when you have nothing to think about?
the darkness. is Step into that, and keep refining – step into.
Step into that, and keep refining – step into the darkness.
action. is Take.
Take action.
You is will find it..
You will find it.
I is don’t want to be the face of my business..
I don’t want to be the face of my business.
my options? is What are.
What are my options?
a good reason. is Nervous and worried/uncomfortable is not.
Nervous and worried/uncomfortable is not a good reason.
You is can overcome this – If you really can’t do it, find someone for your team to do it Day 2 Module 3 site note – always pay attention when you see a “master” selling (webinar, live presentation, etc.) take note of what they do and how they sell. The elements of the foundation: The Big Domino Take time to figure out what is the “one thing” that you need to do to open up all the other opportunities on your path to success..
You can overcome this – If you really can’t do it, find someone for your team to do it Day 2 Module 3 site note – always pay attention when you see a “master” selling (webinar, live presentation, etc.) take note of what they do and how they sell. The elements of the foundation: The Big Domino Take time to figure out what is the “one thing” that you need to do to open up all the other opportunities on your path to success.
the “one objection” is What is that you need to overcome in order to get your prospect to listen to you?.
What is the “one objection” that you need to overcome in order to get your prospect to listen to you?
you is If overcome this one objection all other objections will be irrelevant Example: Network Marketing What is the story in their mind that makes them not like network marketing?.
If you overcome this one objection all other objections will be irrelevant Example: Network Marketing What is the story in their mind that makes them not like network marketing?
you is How can get them to see things the way you see them?.
How can you get them to see things the way you see them?
Expert Secrets page 132 – is See False Belief Patterns What is false belief?.
See Expert Secrets page 132 – False Belief Patterns What is false belief?
i.e. is if I push network marketing I’ll lose my friends and family What experience started it?.
i.e. if I push network marketing I’ll lose my friends and family What experience started it?
i.e. is they tried it once years ago and pissed off friends What is the story they tell themselves?.
i.e. they tried it once years ago and pissed off friends What is the story they tell themselves?
i.e. nm is makes you lose you lose your friends You tell your story that “trumps” their story You need to provide a counter story that “trumps” their story..
i.e. nm makes you lose you lose your friends You tell your story that “trumps” their story You need to provide a counter story that “trumps” their story.
their one false belief irrelevant is Figure out how to make and tell them what will happen..
Figure out how to make their one false belief irrelevant and tell them what will happen.
Epiphany Bridge is You can use an “epiphany bridge” for your story that will overcome their objection. Describe in detail that one moment when you realized everything was different from what you thought, or the thing you were stuck on didn’t matter, etc. After your epiphany you realize you can never go back to the way you thought before..
Epiphany Bridge You can use an “epiphany bridge” for your story that will overcome their objection. Describe in detail that one moment when you realized everything was different from what you thought, or the thing you were stuck on didn’t matter, etc. After your epiphany you realize you can never go back to the way you thought before.
People is never buy logically..
People never buy logically.
They is only buy emotionally..
They only buy emotionally.
them is Let have their own epiphany..
Let them have their own epiphany.
your work is Then is done..
Then your work is done.
You is don’t do any selling..
You don’t do any selling.
You is just tell the story Stay away from “techno-babble” – industry specific terms and phrases that have no emotional impact. If you feel the urge to use techno-babble, translate it into a “kinda like” bridge..
You just tell the story Stay away from “techno-babble” – industry specific terms and phrases that have no emotional impact. If you feel the urge to use techno-babble, translate it into a “kinda like” bridge.
The kinda-like bridge is takes the from a starting point of something they understand well, and compares it to the new concept – example: Ketones are “kinda like” a million motivational speakers running through your body Hero’s Two Journeys (pg 103) The character has the primary story, but also a secondary story which is usually a growth of character Epiphany Bridge Script – page 114, 115..
The kinda-like bridge takes the from a starting point of something they understand well, and compares it to the new concept – example: Ketones are “kinda like” a million motivational speakers running through your body Hero’s Two Journeys (pg 103) The character has the primary story, but also a secondary story which is usually a growth of character Epiphany Bridge Script – page 114, 115.
This sequence pull’s them is through the hero’s two journeys Backstory Desires External – the obvious physical thing that you are trying to get to Internal – this is the one that resonates with people..
This sequence pull’s them through the hero’s two journeys Backstory Desires External – the obvious physical thing that you are trying to get to Internal – this is the one that resonates with people.
The more vulnerable is you are, the more people will connect with you Wall – an obstacle that you have to overcome..
The more vulnerable you are, the more people will connect with you Wall – an obstacle that you have to overcome.
the struggles is Talk about you went through Epiphany Plan Conflict Achievement Transformation If your story won’t resonate with all of your audience, find someone in your tribe who has an alternate story..
Talk about the struggles you went through Epiphany Plan Conflict Achievement Transformation If your story won’t resonate with all of your audience, find someone in your tribe who has an alternate story.
them is Ask the same 8 questions and capture them telling there story on video..
Ask them the same 8 questions and capture them telling there story on video.
lots of these videos is Get and share them..
Get lots of these videos and share them.
Sales = telling emotional stories is that are true People want to buy..
Sales = telling emotional stories that are true People want to buy.
It is makes them feel good..
It makes them feel good.
them is Just give a reason to want to spend their money with you..
Just give them a reason to want to spend their money with you.
A story is can be really short or really long..
A story can be really short or really long.
The 4 Core Epiphany Bridge Stories Origin Story – is this helps people relate..
The 4 Core Epiphany Bridge Stories Origin Story – this helps people relate.
some people is For this is enough to knock down their domino Vehicle Opportunity Internal External False Belief Patterns Vehicle of the opportunity Internal fears External Think about your prospects..
For some people this is enough to knock down their domino Vehicle Opportunity Internal External False Belief Patterns Vehicle of the opportunity Internal fears External Think about your prospects.
their false beliefs? is What are.
What are their false beliefs?
you is Write down as many as can..
Write down as many as you can.
the steps is Do on page 132 of the book..
Do the steps on page 132 of the book.
Overcome False Beliefs List all the false beliefs is How to your customers might have What experiences might have caused those beliefs?.
How to Overcome False Beliefs List all the false beliefs your customers might have What experiences might have caused those beliefs?
stories is What are they telling themselves because of those experiences?.
What stories are they telling themselves because of those experiences?
your E. Bridge story is What is to counter that?.
What is your E. Bridge story to counter that?
Your job is is not to teach..
Your job is not to teach.
Your job is is to change someone..
Your job is to change someone.
webinars, is This works on fb live, live seminars etc. It doesn’t matter Module 4 – 2 Comma Club Three Secrets Secret 1: Give yourself a raise every single day What to sell?.
This works on webinars, fb live, live seminars etc. It doesn’t matter Module 4 – 2 Comma Club Three Secrets Secret 1: Give yourself a raise every single day What to sell?
it? is How to sell.
How to sell it?
Expert Secrets is (this is basically what is all about) Who is attractive character / leader?.
(this is basically what Expert Secrets is all about) Who is attractive character / leader?
the cause? is What is.
What is the cause?
the opportunity? is What is.
What is the opportunity?
opportunity stack opportunity switch 1 Process is to give yourself a raise every day: Schedule a webinar every week and do it consistently..
opportunity stack opportunity switch 1 Process to give yourself a raise every day: Schedule a webinar every week and do it consistently.
You is will suck at first because you don’t know what/how to sell..
You will suck at first because you don’t know what/how to sell.
you is But will learn, and within a year you will have figured it out..
But you will learn, and within a year you will have figured it out.
the questions is Review from each webinar, and find ways to answer those questions/objections in your webinar presentation..
Review the questions from each webinar, and find ways to answer those questions/objections in your webinar presentation.
you is Every time go through an iteration you will increase the amount you earn..
Every time you go through an iteration you will increase the amount you earn.
The more is offers you make, the faster you figure this out..
The more offers you make, the faster you figure this out.
You is will do better if you focus on one business 2 How to grow to the next level: Aquisition Funnels Ascension Funnels Monetization Funnels 3 How to convert cold traffic This may be the next book: “Traffic Secrets” Secret 2: You are One Funnel Away The next one you try could be the one that changes everything! You have to keep taking action to find it.. Secret 3: The Second Million is Way Easier to Make Associate with people who have made it to where you want to go. They can help “pull” you up to them..
You will do better if you focus on one business 2 How to grow to the next level: Aquisition Funnels Ascension Funnels Monetization Funnels 3 How to convert cold traffic This may be the next book: “Traffic Secrets” Secret 2: You are One Funnel Away The next one you try could be the one that changes everything! You have to keep taking action to find it.. Secret 3: The Second Million is Way Easier to Make Associate with people who have made it to where you want to go. They can help “pull” you up to them.
Day 3 Module 5 Russell is breaks down what he did and why he did it when he did the 2 Comma Club pitch the day before Question from Day 2 – Will this work for my business?” This process that he taught applies to EVERY business Russell demonstrates it for a chiropractic business..
Day 3 Module 5 Russell breaks down what he did and why he did it when he did the 2 Comma Club pitch the day before Question from Day 2 – Will this work for my business?” This process that he taught applies to EVERY business Russell demonstrates it for a chiropractic business.
his story is Tell about his chiropractor friend..
Tell his story about his chiropractor friend.
1:1. is Does not want to sell.
Does not want to sell 1:1.
a way is Figure out to pitch to many at one time..
Figure out a way to pitch to many at one time.
Perfect Webinar is was the solution for him and now he is crushing it..
Perfect Webinar was the solution for him and now he is crushing it.
Carpet Cleaning business Tell is Example: the origin story – why did you get into the business – i.e. Clean carpets helped his kids not be sick any more Tell a story about all the things that can soil the carpet, and what a difference it can make if you could keep the carpets clean Turn your products from commodities into offers..
Example: Carpet Cleaning business Tell the origin story – why did you get into the business – i.e. Clean carpets helped his kids not be sick any more Tell a story about all the things that can soil the carpet, and what a difference it can make if you could keep the carpets clean Turn your products from commodities into offers.
the vehicle? is What is.
What is the vehicle?
quarterly “auto-pilot” plan? – is – monthly or address fear. i.e. cost is too much, but if it helps you stay more healthy that will save money External factors – Doesn’t have enough money to pay for it..
– monthly or quarterly “auto-pilot” plan? – address fear. i.e. cost is too much, but if it helps you stay more healthy that will save money External factors – Doesn’t have enough money to pay for it.
them is Tell about referral program that pays them so they can start making money Don’t be afraid to make the offer..
Tell them about referral program that pays them so they can start making money Don’t be afraid to make the offer.
the natural end point is This is after telling your stories..
This is the natural end point after telling your stories.
You is are offering to “remove their pain” Ask their permission – “is it ok if I tell you about an offer that can help remove this problem from your life?” They will always say yes, and then it is like they asked you to give them the sales pitch..
You are offering to “remove their pain” Ask their permission – “is it ok if I tell you about an offer that can help remove this problem from your life?” They will always say yes, and then it is like they asked you to give them the sales pitch.
the hook. is Look for.
Look for the hook.
it is Why is exciting?.
Why is it exciting?
you is Keep asking “why” until get to the real hook behind everything..
Keep asking “why” until you get to the real hook behind everything.
Another example – is golf pro’s “hook” was the day he saw how well a one-legged golfer was hitting..
Another example – golf pro’s “hook” was the day he saw how well a one-legged golfer was hitting.
It is changed his stance and improved his results!.
It changed his stance and improved his results!
Russell is recommends you actually create your powerpoint presentation (using Perfect Webinar script) telling your story..
Russell recommends you actually create your powerpoint presentation (using Perfect Webinar script) telling your story.
it is This makes tangible and usable!.
This makes it tangible and usable!
you is If REALLY want results you need to present that as a webinar once a week, every week for a year..
If you REALLY want results you need to present that as a webinar once a week, every week for a year.
Every week is you should refine based on questions or imperfections that come up in the webinar..
Every week you should refine based on questions or imperfections that come up in the webinar.
Perfect Webinar Hack Write is out the key components on the whiteboard and then talk through them in a live FB Video or something like that..
Perfect Webinar Hack Write out the key components on the whiteboard and then talk through them in a live FB Video or something like that.
Questions is for the PW Hack: Question 1: Whats the new opportunity I’m offering?.
Questions for the PW Hack: Question 1: Whats the new opportunity I’m offering?
What is Question 2: is the one Big Domino for this offer?.
Question 2: What is the one Big Domino for this offer?
the pieces of the Big Domino process One of Russell’s favorite headline templates: is Go through all of How to ________(achieve something great) in the next _________ (short time period) Question 3: What special offer can I create for those who purchase?.
Go through all of the pieces of the Big Domino process One of Russell’s favorite headline templates: How to ________(achieve something great) in the next _________ (short time period) Question 3: What special offer can I create for those who purchase?
the Stack? is What is.
What is the Stack?
What is Question 4: is my Epiphany Bridge origin story?.
Question 4: What is my Epiphany Bridge origin story?
What is Question 5: are the 3 false beliefs they have?.
Question 5: What are the 3 false beliefs they have?
stories is What will overcome those beliefs?.
What stories will overcome those beliefs?
the “costs is For too much” false belief he addressed that by telling how if you can finance it with a credit card all you have to do is make enough with your new business to pay the minimum on the credit card each month..
For the “costs too much” false belief he addressed that by telling how if you can finance it with a credit card all you have to do is make enough with your new business to pay the minimum on the credit card each month.
Virtual Book Tour Step 1 – is Dream 100 Get your Dream 100 going already!.
Virtual Book Tour Step 1 – Dream 100 Get your Dream 100 going already!
a list is Start with of who already has your customers in their list..
Start with a list of who already has your customers in their list.
them is Ask to join you for an interview on a live video to promote your product..
Ask them to join you for an interview on a live video to promote your product.
100 Core Markets Health Wealth Relationships Each of those has submarkets. is Dream.
Dream 100 Core Markets Health Wealth Relationships Each of those has submarkets.
your own “blue ocean” submarket. is Create.
Create your own “blue ocean” submarket.
someone in the submarket is Find that you are within who has similar customers Who has email lists?.
Find someone in the submarket that you are within who has similar customers Who has email lists?
the bloggers? is Who are.
Who are the bloggers?
podcasts? is Who has.
Who has podcasts?
the social influencers? is Who are.
Who are the social influencers?
You is have to do research to understand your market and all of the players..
You have to do research to understand your market and all of the players.
Think is 1 – about how you can provide value “Dig your well before you’re thirsty” – so you have something that you can provide when you need it 2 – Send them something – packages..
1 – Think about how you can provide value “Dig your well before you’re thirsty” – so you have something that you can provide when you need it 2 – Send them something – packages.
People is will ignore emails, but they will always open packages 3 – Ask them for something Step 2 – Do Some Live Videos Do a FB Live video with top people that can be promoted in their feed/channel (could be fb, youtube, etc.)..
People will ignore emails, but they will always open packages 3 – Ask them for something Step 2 – Do Some Live Videos Do a FB Live video with top people that can be promoted in their feed/channel (could be fb, youtube, etc.).
minutes is Take 10-15 to do a live interview with this person, then tell them you will spend ad money to promote that video in their own feed and you will give all of the affiliate commissions to them..
Take 10-15 minutes to do a live interview with this person, then tell them you will spend ad money to promote that video in their own feed and you will give all of the affiliate commissions to them.
incentive is This provides for them to help you..
This provides incentive for them to help you.
Expert Secrets Masterclass - is Get Russell Brunson , Only Price $167 Tag: Expert Secrets Masterclass - Russell Brunson Review..
Get Expert Secrets Masterclass - Russell Brunson , Only Price $167 Tag: Expert Secrets Masterclass - Russell Brunson Review.