Green Building ServicesStrategies is Marketing for SuccessBy: Jerry YudelsonPublisher: Architectural Press (2007)Pages: 313Format: Ebook (PDF)DescriptionMarketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products..
Marketing Green Building ServicesStrategies for SuccessBy: Jerry YudelsonPublisher: Architectural Press (2007)Pages: 313Format: Ebook (PDF)DescriptionMarketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products.
the authors previous works, is Completely updated, revised and expanded from this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses..
Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses.
most design and construction is Since firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings..
Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings.
It is also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies..
It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies.
The book is also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned – how to market and sell green buildings and green developments in a highly competitive marketplace.Key FeaturesFind out how leading-edge firms market and sell green buildingsDevelop strategies for success in this fast growing, constantly changing and highly competitive marketplaceLearn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategiesContentsPreface and Acknowledgments xv Purpose of this book xv Organization of this book xv Summary xviForeword xixIntroduction xxiii The future of green buildings xxiii Social and cultural change xxiv Technological changes xxiv Economic changes xxv Political and legal changes xxv Industry practices xxv Certification programs xxvi The marketing dilemma xxviPart 1: The Green Building Market 11 What is a Green Building?.
The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned – how to market and sell green buildings and green developments in a highly competitive marketplace.Key FeaturesFind out how leading-edge firms market and sell green buildingsDevelop strategies for success in this fast growing, constantly changing and highly competitive marketplaceLearn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategiesContentsPreface and Acknowledgments xv Purpose of this book xv Organization of this book xv Summary xviForeword xixIntroduction xxiii The future of green buildings xxiii Social and cultural change xxiv Technological changes xxiv Economic changes xxv Political and legal changes xxv Industry practices xxv Certification programs xxvi The marketing dilemma xxviPart 1: The Green Building Market 11 What is a Green Building?
3 Green building characteristics 3 The LEED rating systems 7 Other green building rating systems 13 Typical green building is measures 13 The case for high-performance buildings 14 Drivers of green building market growth 18 Barriers to green building market growth 232 Today’s Green Building Market 26 Green building market leaders 26 Green building market surveys 30 LEED project trends in 2007 30 Current market impact of green buildings 34 LEED rating system use 44 Use of certifi cation programs for green building projects 443 The Business Case for Green Buildings 52 Incentives and impediments to green buildings 52 Benefi ts that build a business case 54 Who benefits?.
3 Green building characteristics 3 The LEED rating systems 7 Other green building rating systems 13 Typical green building measures 13 The case for high-performance buildings 14 Drivers of green building market growth 18 Barriers to green building market growth 232 Today’s Green Building Market 26 Green building market leaders 26 Green building market surveys 30 LEED project trends in 2007 30 Current market impact of green buildings 34 LEED rating system use 44 Use of certifi cation programs for green building projects 443 The Business Case for Green Buildings 52 Incentives and impediments to green buildings 52 Benefi ts that build a business case 54 Who benefits?
654 Costs of Green Buildings 69 High-performance is on a budget 70 Cost drivers for green buildings 70 The 2003 cost study for the State of California 71 Davis Langdon cost studies 72 The 2004 General Services Administration Cost Study 74 Soft costs for green building projects 75 The green schools report 76 Using integrated design to reduce costs 765 Vertical Markets for Green Buildings 81 Commercial offices 82 Educational buildings 85 Public facilities 94 Healthcare and hospital facilities 97 High-rise housing 986 Specialty Markets for Sustainable Design 102 Green commercial interiors 102 Existing building sustainability upgrades 106 Urban planning and design 110 Mixed-use development 113 Greening the retail sector 114 Green hotels and resorts 117 Large public facilities: transportation and sports 119 International markets 1217 Green Building Technologies 126 Green roofs 126 Demand for specific green building measures in LEED-NC certified projects 126 Energy-efficient technologies 131 Marketing certified wood products for green building projects 135 Marketing solar energy systems 1388 Experiences of Green Building Marketing 149 Surveys of green building marketing 150 One firm’s approach: Bruner/Cott Architects 154 Case study: SERA Architects, Inc. 155 Recommendations for marketers and practitioners 156 Case study: Thomas Hacker Architects, Inc. 157 A fundamental marketing problem 159 Case study: Turner Construction Company 160Part 2: Marketing Sustainable Design Services 1639 Contemporary Marketing Theory and Practice 165 Understanding the “diffusion of innovations” 165 Green buildings as an innovative product 169 Two other ways to understand innovation diffusion 172 Understanding segmentation, targeting, positioning and differentiation 173 Competitive strategy 180 Particular issues for marketing green building services 18410 Sustainable Design Marketing Tactics 187 Who is using LEED?.
654 Costs of Green Buildings 69 High-performance on a budget 70 Cost drivers for green buildings 70 The 2003 cost study for the State of California 71 Davis Langdon cost studies 72 The 2004 General Services Administration Cost Study 74 Soft costs for green building projects 75 The green schools report 76 Using integrated design to reduce costs 765 Vertical Markets for Green Buildings 81 Commercial offices 82 Educational buildings 85 Public facilities 94 Healthcare and hospital facilities 97 High-rise housing 986 Specialty Markets for Sustainable Design 102 Green commercial interiors 102 Existing building sustainability upgrades 106 Urban planning and design 110 Mixed-use development 113 Greening the retail sector 114 Green hotels and resorts 117 Large public facilities: transportation and sports 119 International markets 1217 Green Building Technologies 126 Green roofs 126 Demand for specific green building measures in LEED-NC certified projects 126 Energy-efficient technologies 131 Marketing certified wood products for green building projects 135 Marketing solar energy systems 1388 Experiences of Green Building Marketing 149 Surveys of green building marketing 150 One firm’s approach: Bruner/Cott Architects 154 Case study: SERA Architects, Inc. 155 Recommendations for marketers and practitioners 156 Case study: Thomas Hacker Architects, Inc. 157 A fundamental marketing problem 159 Case study: Turner Construction Company 160Part 2: Marketing Sustainable Design Services 1639 Contemporary Marketing Theory and Practice 165 Understanding the “diffusion of innovations” 165 Green buildings as an innovative product 169 Two other ways to understand innovation diffusion 172 Understanding segmentation, targeting, positioning and differentiation 173 Competitive strategy 180 Particular issues for marketing green building services 18410 Sustainable Design Marketing Tactics 187 Who is using LEED?
188 Roles of building professionals 190 Case study: is Green building roles for structural and civil engineers 191 Greening a design fi rm 193 Assessing sustainable design marketing strategy 193 Integrating sustainable design into marketing programs 195 Business development 200 Marketing tactics that work 202 Developing a sustainable design focus 203 Integrating green design and marketing activities 205 Using diffusion theory to focus your marketing efforts 206 Case study: Mithun 20711 Challenges by Green Marketing Dynamics 210 Marketing requirements for service fi rms 210 Changing the DNA of a design fi rm 214 Changing the DNA of a major construction firm: Swinerton Builders 218 The people problem 221Part 3: The Future of Green Building Marketing 22712 Seven Keys to Sustainable Design Marketing 229 The seven keys 230 Marketing as an evolving strategy 239 Understanding the demand for green buildings 239 Designing marketing materials 243 Ensuring client satisfaction after project completion 24413 The Future of Green Buildings 246 Green building growth rates by market sector 246 Commercial green building growth rates 247 The rapid rise of the green residential sector 249 The larger picture: carbon reduction 250 Continuing barriers to green buildings and green development 251 Future LEED versions 252 Beyond LEED 255Appendix 1: Green Building Resources 259 Bibliography 259 Conferences 260 Books 260 Periodicals 262 Websites 263 Selected articles 264 Organizations 264Appendix 2: LEED Rating Systems Comparison 266Appendix 3: Acronym Reference List 270Author Biography 272 Index 275Get Download Jerry Yudelson – Marketing Green Building Services at Forimc.net right now!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..
188 Roles of building professionals 190 Case study: Green building roles for structural and civil engineers 191 Greening a design fi rm 193 Assessing sustainable design marketing strategy 193 Integrating sustainable design into marketing programs 195 Business development 200 Marketing tactics that work 202 Developing a sustainable design focus 203 Integrating green design and marketing activities 205 Using diffusion theory to focus your marketing efforts 206 Case study: Mithun 20711 Challenges by Green Marketing Dynamics 210 Marketing requirements for service fi rms 210 Changing the DNA of a design fi rm 214 Changing the DNA of a major construction firm: Swinerton Builders 218 The people problem 221Part 3: The Future of Green Building Marketing 22712 Seven Keys to Sustainable Design Marketing 229 The seven keys 230 Marketing as an evolving strategy 239 Understanding the demand for green buildings 239 Designing marketing materials 243 Ensuring client satisfaction after project completion 24413 The Future of Green Buildings 246 Green building growth rates by market sector 246 Commercial green building growth rates 247 The rapid rise of the green residential sector 249 The larger picture: carbon reduction 250 Continuing barriers to green buildings and green development 251 Future LEED versions 252 Beyond LEED 255Appendix 1: Green Building Resources 259 Bibliography 259 Conferences 260 Books 260 Periodicals 262 Websites 263 Selected articles 264 Organizations 264Appendix 2: LEED Rating Systems Comparison 266Appendix 3: Acronym Reference List 270Author Biography 272 Index 275Get Download Jerry Yudelson – Marketing Green Building Services at Forimc.net right now!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.
Here, is you can download all the files associated with your order..
Here, you can download all the files associated with your order.
– Downloads is are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB]..
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
it is – Since is a digital copy, our suggestion is to download and save it to your hard drive..
– Since it is a digital copy, our suggestion is to download and save it to your hard drive.
the link is In case is broken for any reason, please contact us and we will resend the new download link..
In case the link is broken for any reason, please contact us and we will resend the new download link.
you is – If cannot find the download link, please don’t worry about that..
– If you cannot find the download link, please don’t worry about that.
We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!.
We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!