Mark Ritson (Marketing Week) – is Mini MBA in MarketingBecome the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career..
Mark Ritson (Marketing Week) – Mini MBA in MarketingBecome the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career.
demand modules is On- based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.Join them with a full-year subscription to the Mini MBA Alumni Network included..
On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.Join them with a full-year subscription to the Mini MBA Alumni Network included.
access is Receive continued to all of the course videos, readings and resources..
Receive continued access to all of the course videos, readings and resources.
monthly Q&As is Plus, with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.Module 1 Market Orientationcustomer focus / business culture / predictive marketingModule length: 1 hr 21 minsReadings: 4Study time: 2 hrsModule 2 Market Researchresearch design / qualitative methods / quantitative methods / backwards market researchModule length: 38 minsReadings: 3Study time: 2 hrsModule 3 Segmentationmarket mapping /demographics / firmographics / behaviouralModule length: 47 minsReadings: 3Study time: 2 hrsModule 4 Targetingstrategic decisions / mass marketing / target segment portraits / targeting criteriaModule length: 1 hr 7 minsReadings: 4Study time: 2 hrsModule 5 Positioningbrand position / articulation / disruptive execution / perceptual mapsModule length: 1 hr 18 minsReadings: 4Study time: 2 hrsModule 6 ObjectivesPurchase funnel / The right objectives / Strategic decision makingModule length: 1 hrReadings: 5Study time: 2hrsModule 7 Productproduct creation /product assessment / NPS scoresModule length: 1 hr 26 minsReadings: 4Study time: 2 hrsModule 8 PricePrice settings / Using quantitative models to set a price / Discounting and price warsModule length: 1 hr 27 minsReadings: 4Study time: 2 hrsModule 9 Integrated Marketing CommunicationsThe S curve / Profitability matrix / Price setting / ElasticityModule length: 1 hr 3 minsReadings: 4Study time: 2 hrsModule 10 DistributionOmnichannel / Direct vs indirect channel models / D2C sectorModule length: 59 minsReadings: 4Study time: 2 hrsYour ProfessorMark Ritson, a leading figure in the world of marketingWith a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and BaxterSale page: https://mba.marketingweek.com/marketing/Archive: https://archive.ph/Vcl5yDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..
Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.Module 1 Market Orientationcustomer focus / business culture / predictive marketingModule length: 1 hr 21 minsReadings: 4Study time: 2 hrsModule 2 Market Researchresearch design / qualitative methods / quantitative methods / backwards market researchModule length: 38 minsReadings: 3Study time: 2 hrsModule 3 Segmentationmarket mapping /demographics / firmographics / behaviouralModule length: 47 minsReadings: 3Study time: 2 hrsModule 4 Targetingstrategic decisions / mass marketing / target segment portraits / targeting criteriaModule length: 1 hr 7 minsReadings: 4Study time: 2 hrsModule 5 Positioningbrand position / articulation / disruptive execution / perceptual mapsModule length: 1 hr 18 minsReadings: 4Study time: 2 hrsModule 6 ObjectivesPurchase funnel / The right objectives / Strategic decision makingModule length: 1 hrReadings: 5Study time: 2hrsModule 7 Productproduct creation /product assessment / NPS scoresModule length: 1 hr 26 minsReadings: 4Study time: 2 hrsModule 8 PricePrice settings / Using quantitative models to set a price / Discounting and price warsModule length: 1 hr 27 minsReadings: 4Study time: 2 hrsModule 9 Integrated Marketing CommunicationsThe S curve / Profitability matrix / Price setting / ElasticityModule length: 1 hr 3 minsReadings: 4Study time: 2 hrsModule 10 DistributionOmnichannel / Direct vs indirect channel models / D2C sectorModule length: 59 minsReadings: 4Study time: 2 hrsYour ProfessorMark Ritson, a leading figure in the world of marketingWith a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and BaxterSale page: https://mba.marketingweek.com/marketing/Archive: https://archive.ph/Vcl5yDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.
Here, is you can download all the files associated with your order..
Here, you can download all the files associated with your order.
– Downloads is are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com..
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.
it is – Since is a digital copy, our suggestion is to download and save it to your hard drive..
– Since it is a digital copy, our suggestion is to download and save it to your hard drive.
the link is In case is broken for any reason, please contact us and we will resend the new download link..
In case the link is broken for any reason, please contact us and we will resend the new download link.
you is – If cannot find the download link, please don’t worry about that..
– If you cannot find the download link, please don’t worry about that.
We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!.
We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!
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