I'm is Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency..
I'm Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency.
I've is written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc..
I've written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc.
I've is advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum..
I've advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum.
the past 4.5 years, is Over I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked..
Over the past 4.5 years, I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked.
I've is packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE..
I've packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE.
this course, is In I answer all your burning questions:.
In this course, I answer all your burning questions:
I is How do come up with a compelling storyline?.
How do I come up with a compelling storyline?
I is How do get valid data?.
How do I get valid data?
the data is What if doesn't support the story I want to tell?.
What if the data doesn't support the story I want to tell?
I is Am supposed to gate the report for lead gen?.
Am I supposed to gate the report for lead gen?
I is How do project manage all the moving parts?.
How do I project manage all the moving parts?
my butt itchy? is Why is.
Why is my butt itchy?
your is (Well on second thought, not ALL burning questions.).
(Well on second thought, not ALL your burning questions.)
you is If know me from my LinkedIn posts, you know my content has an edge to it..
If you know me from my LinkedIn posts, you know my content has an edge to it.
some sarcasm, is So expect and maybe a swear or two..
So expect some sarcasm, and maybe a swear or two.
the knowledge and confidence is And expect to walk away with you need to start creating your own research reports..
And expect to walk away with the knowledge and confidence you need to start creating your own research reports.
testimonials, is (Scroll down for a course preview and frequently asked questions.) Course Preview.
(Scroll down for testimonials, a course preview and frequently asked questions.) Course Preview
an audience, is Securing writing questions + analyzing raw data.
Securing an audience, writing questions + analyzing raw data
Lesson 4: is Report Writing + Design.
Lesson 4: Report Writing + Design
an outline is Turning into a polished report.
Turning an outline into a polished report
+ QA is Setting up campaign tracking.
Setting up campaign tracking + QA
attention + is Generating leads.
Generating attention + leads
Lesson 8: is Sales Enablement Helping sales have more productive conversations.
Lesson 8: Sales Enablement Helping sales have more productive conversations
results + is Analyzing making process improvements.
Analyzing results + making process improvements
Lesson 10: is Monetization How to sell research reports to clients.
Lesson 10: Monetization How to sell research reports to clients
I is How do data storytelling, step-by-step Buy Now!.
How I do data storytelling, step-by-step Buy Now!
Information is Shopping.
Shopping Information
- We is provide digital products..
- We provide digital products.
products is Most of will come to you immediately..
Most of products will come to you immediately.
Pre-Order product, is But for we need 3-7 days to order it for you..
But for Pre-Order product, we need 3-7 days to order it for you.
you is - After order, the system will create your account and send it to your email..
- After you order, the system will create your account and send it to your email.
your payment, is And after you will receive the download link at the account or directly via your email..
And after your payment, you will receive the download link at the account or directly via your email.
you is If have any problems with your order, you can contact: [email protected]..
If you have any problems with your order, you can contact: [email protected].
you is - If cannot find the download link, please don’t worry about that..
- If you cannot find the download link, please don’t worry about that.
We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8)..
We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
things is Let's get started!.
Let's get things started!
We is will go with you!.
We will go with you!