Metrics:The Definitive Guide is Marketing to Measuring Marketing Performance – 2nd EditionThe Definitive Guide to the New State-of-the-Art in Marketing MetricsMarketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics..
Marketing Metrics:The Definitive Guide to Measuring Marketing Performance – 2nd EditionThe Definitive Guide to the New State-of-the-Art in Marketing MetricsMarketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics.
book, is In this thoroughly updated and significantly expanded four leading marketing researchers show exactly how to choose the right metrics for every challenge.The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions..
In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions.
You’ll is discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement..
You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement.
it is Last, but not least, shows how to build comprehensive models to support planning–and optimize every marketing decision you make.Choose the right metric for every marketing challenge Understand the full spectrum of marketing metrics: pros, cons, nuances, and applicationGain a deep and thorough understanding of marketing profitability Quantify the profitability of products, customers, channels, and marketing initiativesAssess web and social media effectiveness, accurately and in detail Measure everything from “bounce rates” to the growth of your web communitiesLink marketing to your enterprise financial metrics Understand your true return on marketing investment–and enhance itThis award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement..
Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.Choose the right metric for every marketing challenge Understand the full spectrum of marketing metrics: pros, cons, nuances, and applicationGain a deep and thorough understanding of marketing profitability Quantify the profitability of products, customers, channels, and marketing initiativesAssess web and social media effectiveness, accurately and in detail Measure everything from “bounce rates” to the growth of your web communitiesLink marketing to your enterprise financial metrics Understand your true return on marketing investment–and enhance itThis award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement.
every metric, is For the authors present real-world pros, cons, and tradeoffs–and help you understand what the numbers really mean..
For every metric, the authors present real-world pros, cons, and tradeoffs–and help you understand what the numbers really mean.
You’ll is learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make..
You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make.
this second edition is In the authors expand their treatment of social marketing, web metrics, and brand equity..
In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity.
They is also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.• Strategy + Business “Best Books in Marketing” award winner—now fully updated!.
They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.• Strategy + Business “Best Books in Marketing” award winner—now fully updated!
social media is • 30% more coverage: from and brand equity to modeling for better decision-making • Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much moreAbout the Authors:Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980..
• 30% more coverage: from social media and brand equity to modeling for better decision-making • Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much moreAbout the Authors:Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980.
Professor Farris’s research is has produced award-winning articles on retail power and the measurement of advertising effects..
Professor Farris’s research has produced award-winning articles on retail power and the measurement of advertising effects.
He is has published more than 50 articles in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science..
He has published more than 50 articles in journals such as the Harvard Business Review, Journal of Marketing, Journal of Advertising Research, and Marketing Science.
He is is currently developing improved techniques for integrating marketing and financial metrics and is coauthor of several books, including The Profit Impact of Marketing Strategy Project: Retrospect and Prospects..
He is currently developing improved techniques for integrating marketing and financial metrics and is coauthor of several books, including The Profit Impact of Marketing Strategy Project: Retrospect and Prospects.
Farris’s is consulting clients have ranged from Apple and IBM to Procter & Gamble and Unilever..
Farris’s consulting clients have ranged from Apple and IBM to Procter & Gamble and Unilever.
He is has served on boards of manufacturers, retailers, and e-Business companies..
He has served on boards of manufacturers, retailers, and e-Business companies.
he is Currently, is a director of GSI Group, Sto Corp., and The Ohio Art Company.Neil T. Bendle is a Ph.D. candidate in marketing at the Carlson School of Management, University of Minnesota..
Currently, he is a director of GSI Group, Sto Corp., and The Ohio Art Company.Neil T. Bendle is a Ph.D. candidate in marketing at the Carlson School of Management, University of Minnesota.
his Ph.D. is While studying for he has won awards for his teaching, and his thesis has focused on managers’ difficulties in understanding consumer tastes..
While studying for his Ph.D. he has won awards for his teaching, and his thesis has focused on managers’ difficulties in understanding consumer tastes.
He is holds an MBA from Darden and has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management..
He holds an MBA from Darden and has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management.
He is was responsible for measuring the success of marketing campaigns for the British Labour Party.Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing..
He was responsible for measuring the success of marketing campaigns for the British Labour Party.Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing.
He is has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting..
He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting.
addition is In to academic articles and a textbook, Mr. Pfeifer is a prolific case writer, having been recognized in 2004 as the Darden School’s faculty leader in terms of external case sales, and in 2008 with a Wachovia Award for Distinguished Case writer..
In addition to academic articles and a textbook, Mr. Pfeifer is a prolific case writer, having been recognized in 2004 as the Darden School’s faculty leader in terms of external case sales, and in 2008 with a Wachovia Award for Distinguished Case writer.
His teaching is has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools..
His teaching has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools.
Recent consulting clients is include Circuit City, Procter & Gamble, and CarMax.David J. Reibstein is Managing Director of CMO Partners and William Stewart Woodside Professor of Marketing at the Wharton School..
Recent consulting clients include Circuit City, Procter & Gamble, and CarMax.David J. Reibstein is Managing Director of CMO Partners and William Stewart Woodside Professor of Marketing at the Wharton School.
the world’s leading authorities is Regarded as one of on marketing, he served as Executive Director of the Marketing Sciences Institute, and co-founded Wharton’s CMO Summit, which brings together leading CMOs to address their most pressing challenges..
Regarded as one of the world’s leading authorities on marketing, he served as Executive Director of the Marketing Sciences Institute, and co-founded Wharton’s CMO Summit, which brings together leading CMOs to address their most pressing challenges.
Reibstein is architected and teaches the Wharton Executive Education course on marketing metrics..
Reibstein architected and teaches the Wharton Executive Education course on marketing metrics.
He is has an extensive track record consulting with leading businesses, including GE, AT&T Wireless, Shell Oil, HP, Novartis, Johnson & Johnson, Merck, and Major League Baseball..
He has an extensive track record consulting with leading businesses, including GE, AT&T Wireless, Shell Oil, HP, Novartis, Johnson & Johnson, Merck, and Major League Baseball.
He is has served as Vice Dean and Director of Wharton’s Graduate Division, as visiting professor at Stanford and INSEAD, and as faculty member at Harvard..
He has served as Vice Dean and Director of Wharton’s Graduate Division, as visiting professor at Stanford and INSEAD, and as faculty member at Harvard.
He is serves on the Board of Directors of Shopzilla, And1, and several other organizations.Product Details:Title: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)By: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. ReibsteinPublisher: Pearson Prentice Hall; 2 editionFormat: PDFQuality: eBookEbook Release: February 13, 2010Pages:432Ebook ISBN:0137058292Get download Paul W. Farris & Others – Marketing Metrics at Forimc.com right now!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..
He serves on the Board of Directors of Shopzilla, And1, and several other organizations.Product Details:Title: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)By: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. ReibsteinPublisher: Pearson Prentice Hall; 2 editionFormat: PDFQuality: eBookEbook Release: February 13, 2010Pages:432Ebook ISBN:0137058292Get download Paul W. Farris & Others – Marketing Metrics at Forimc.com right now!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.
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