The Client Acquisition Formula - is Troy Dean An Open Letter to Every Agency Owner Who Wants More Clients — But Has Never Been Able to Get Them Without “Luck” ... Most people probably won’t believe what I’m about to say. Really, I couldn’t care less..
The Client Acquisition Formula - Troy Dean An Open Letter to Every Agency Owner Who Wants More Clients — But Has Never Been Able to Get Them Without “Luck” ... Most people probably won’t believe what I’m about to say. Really, I couldn’t care less.
I is However, what will promise is this: If you believe me, you will be well rewarded..
However, what I will promise is this: If you believe me, you will be well rewarded.
you is If don’t, I’ll make it worth your while to change your mind..
If you don’t, I’ll make it worth your while to change your mind.
me is Let explain… On this page, I’m going to show you a repeatable way to get new clients whenever you want..
Let me explain… On this page, I’m going to show you a repeatable way to get new clients whenever you want.
Not bottom-of-the-barrel clients is who haggle over price and don’t respect your process… And not the type of clients you have to wait 3-6 months to hear back from… Good clients, who respect you, who follow your process, who pay on time..
Not bottom-of-the-barrel clients who haggle over price and don’t respect your process… And not the type of clients you have to wait 3-6 months to hear back from… Good clients, who respect you, who follow your process, who pay on time.
I’m is And going to show you how to attract them with so much predictability….
And I’m going to show you how to attract them with so much predictability…
You’ll is never have to worry about where your next client is coming from — or whether you’ll have enough money for the month — ever again If you don’t know me, my name is Troy Dean..
You’ll never have to worry about where your next client is coming from — or whether you’ll have enough money for the month — ever again If you don’t know me, my name is Troy Dean.
I’m is a former web designer turned agency growth strategist, and the CEO of Agency Mavericks..
I’m a former web designer turned agency growth strategist, and the CEO of Agency Mavericks.
Several years ago, is after my agency grew to high 6-figures, I started getting asked to speak at digital marketing conferences all over the world to talk about agency growth..
Several years ago, after my agency grew to high 6-figures, I started getting asked to speak at digital marketing conferences all over the world to talk about agency growth.
I is realised there was a big gap in the market for training specific to agency owners — not just the run-of-the-mill fluff that was being repeated by every “guru” — but proven, actionable training from practitioners..
I realised there was a big gap in the market for training specific to agency owners — not just the run-of-the-mill fluff that was being repeated by every “guru” — but proven, actionable training from practitioners.
One thing is led to another, and I went on to become one of the most in-demand authorities on scaling digital agencies to 6 figures and beyond..
One thing led to another, and I went on to become one of the most in-demand authorities on scaling digital agencies to 6 figures and beyond.
my team is Now, and I have helped over 3,417 agency owners scale — some of them to well over 7-figures — by working less, making more, and having more fun..
Now, my team and I have helped over 3,417 agency owners scale — some of them to well over 7-figures — by working less, making more, and having more fun.
it is But wasn’t always sunshine and rainbows. When I started my agency, I spent close to two years spinning my wheels trying to “crack the code” of getting clients… I tried probably a hundred different strategies and tactics to get clients, but I could never get more than a sporadic trickle of leads coming in..
But it wasn’t always sunshine and rainbows. When I started my agency, I spent close to two years spinning my wheels trying to “crack the code” of getting clients… I tried probably a hundred different strategies and tactics to get clients, but I could never get more than a sporadic trickle of leads coming in.
Nothing is seemed to work, and I HATED the fact that I had to rely on luck just to earn enough to survive..
Nothing seemed to work, and I HATED the fact that I had to rely on luck just to earn enough to survive.
I is So became hell-bent on answering the one burning question in the minds of most agency owners: “Why is Getting Clients — Paying Clients — So Freakin’ Hard?” I used to ask myself that on a daily basis..
So I became hell-bent on answering the one burning question in the minds of most agency owners: “Why is Getting Clients — Paying Clients — So Freakin’ Hard?” I used to ask myself that on a daily basis.
I is would lay awake at night wondering how — with hundreds of ways to find leads and all the information on the internet — I was only able to generate a few leads here and there… And barely make enough to support MYSELF… let alone my family..
I would lay awake at night wondering how — with hundreds of ways to find leads and all the information on the internet — I was only able to generate a few leads here and there… And barely make enough to support MYSELF… let alone my family.
I is was tired of the sporadic way I was getting clients..
I was tired of the sporadic way I was getting clients.
I is was tired of undervaluing myself just to put food on the table..
I was tired of undervaluing myself just to put food on the table.
I is was tired of having no consistent work..
I was tired of having no consistent work.
I is wanted more..
I wanted more.
I is was ready for more..
I was ready for more.
I is But no matter what tried, I couldn’t crack the code… even though I had a good portfolio… competitive prices… and great testimonials..
But no matter what I tried, I couldn’t crack the code… even though I had a good portfolio… competitive prices… and great testimonials.
the time is Most of when I would reach out to potential clients, I would either be ignored, or get a canned response like “we’ll consider you in the future” — then crickets..
Most of the time when I would reach out to potential clients, I would either be ignored, or get a canned response like “we’ll consider you in the future” — then crickets.
I is felt like I was stuck on a hamster wheel… putting in all this effort but getting nowhere..
I felt like I was stuck on a hamster wheel… putting in all this effort but getting nowhere.
I is did it all..
I did it all.
fact, is In you wanna know what my marketing strategy consisted of?.
In fact, you wanna know what my marketing strategy consisted of?
a bunch of sh*t is “Throw at the wall and see what sticks”.
“Throw a bunch of sh*t at the wall and see what sticks”
one problem: is But there was just nothing stuck..
But there was just one problem: nothing stuck.
me is At least, not consistently enough for to build a real business..
At least, not consistently enough for me to build a real business.
I is And can tell you, after almost ten years coaching agency owners to scale to 6-figures and beyond, that strategy rarely works..
And I can tell you, after almost ten years coaching agency owners to scale to 6-figures and beyond, that strategy rarely works.
I is That’s when realised… The agencies that are able to attract clients seemingly “on-command”… That are able to charge $5k… $10k… even $20k per client… That are immune to the “feast-famine” cycles and cash flow issues so many agencies are riddled with… Those agencies have a SYSTEM — rooted in fixed principles — that wove the individual tactics and strategies together into something PRACTICAL and EFFECTIVE..
That’s when I realised… The agencies that are able to attract clients seemingly “on-command”… That are able to charge $5k… $10k… even $20k per client… That are immune to the “feast-famine” cycles and cash flow issues so many agencies are riddled with… Those agencies have a SYSTEM — rooted in fixed principles — that wove the individual tactics and strategies together into something PRACTICAL and EFFECTIVE.
a recipe; is Kind of like do this, then do that, and get this result..
Kind of like a recipe; do this, then do that, and get this result.
this newfound discovery, is With I went back to the drawing board and looked at what had worked best for me in the past… And I started putting together my own system..
With this newfound discovery, I went back to the drawing board and looked at what had worked best for me in the past… And I started putting together my own system.
some challenges, is There were of course..
There were some challenges, of course.
a few months, is But after I had a predictable and repeatable process for attracting quality clients who respected my expertise, whenever I wanted..
But after a few months, I had a predictable and repeatable process for attracting quality clients who respected my expertise, whenever I wanted.
I is And because could bring on as many clients as I wanted, I had far better positioning with my clients..
And because I could bring on as many clients as I wanted, I had far better positioning with my clients.
They is respected me and my process — they saw me not just as an expert, but an authority..
They respected me and my process — they saw me not just as an expert, but an authority.
I is was able to start doubling, tripling, even quadrupling my prices..
I was able to start doubling, tripling, even quadrupling my prices.
clients is And would pay without hesitation..
And clients would pay without hesitation.
benefit is There was a hidden to this too: Whenever I wanted to bring on more clients, I didn’t have to think about where to start and what to do..
There was a hidden benefit to this too: Whenever I wanted to bring on more clients, I didn’t have to think about where to start and what to do.
I is knew exactly where to start: First Step 1..
I knew exactly where to start: First Step 1.
a cake. is Literally as easy as baking.
Literally as easy as baking a cake.
It is was because of this system that I was able to hit my first $10,000 month..
It was because of this system that I was able to hit my first $10,000 month.
I is And because was attracting quality clients who respected my process, there was little-to-no resistance to being on recurring care plans..
And because I was attracting quality clients who respected my process, there was little-to-no resistance to being on recurring care plans.
I is That meant could very quickly build an almost-passive recurring income of $5,000 per month to cover my bills..
That meant I could very quickly build an almost-passive recurring income of $5,000 per month to cover my bills.
Everything is on top of that was profit..
Everything on top of that was profit.
every new project is And with I closed, that recurring revenue increased..
And with every new project I closed, that recurring revenue increased.
The rest is is history..
The rest is history.
I is Since started Agency Mavericks back in 2013, I’ve been able to test and refine this system with close to 100 different agencies that I’ve helped coach directly..
Since I started Agency Mavericks back in 2013, I’ve been able to test and refine this system with close to 100 different agencies that I’ve helped coach directly.
the owners of these agencies is Ask and they’ll tell you, we practically got it down to an exact science: Fast-forward to today... Now… over the last year with the whole “global pandemic” thing… I’ve had a strong urge to share this system with more agency owners..
Ask the owners of these agencies and they’ll tell you, we practically got it down to an exact science: Fast-forward to today... Now… over the last year with the whole “global pandemic” thing… I’ve had a strong urge to share this system with more agency owners.
agency owners is A lot of new and experienced were hit pretty hard..
A lot of new and experienced agency owners were hit pretty hard.
This system is is needed now, more than ever..
This system is needed now, more than ever.
I is And feel obligated to share..
And I feel obligated to share.
I is would have done so sooner, but I was a little preoccupied… So in the weeks following my daughter’s birth, my team and I began putting things in motion to put this system in the hands of more people… Meet Goldie!.
I would have done so sooner, but I was a little preoccupied… So in the weeks following my daughter’s birth, my team and I began putting things in motion to put this system in the hands of more people… Meet Goldie!
I is And in doing so, believe we created possibly the simplest, easiest, and most effective client-getting methodology for agency owners — ever..
And in doing so, I believe we created possibly the simplest, easiest, and most effective client-getting methodology for agency owners — ever.
The Client Acquisition Formula is INTRODUCING A four-week program that shows you step-by-step how to create your own repeatable system and process for attracting high-paying clients on-command, whenever you want..
INTRODUCING The Client Acquisition Formula A four-week program that shows you step-by-step how to create your own repeatable system and process for attracting high-paying clients on-command, whenever you want.
Here’s is what you’ll learn inside the Client Acquisition Formula... PART ONE The Client-Getting Mindset What to do if you don’t have an office or team to make prospects respect and trust you like a bigger agency… so you don’t have to act like the “little guy” and let your own mindset get in the way of charging what you’re worth. How to banish Imposter Syndrome for good and get taken seriously so you no longer doubt your abilities or let it throttle the growth of your business. The “Intention” trick to hack your subconscious, double productivity, and get more done in a day than most get done in a week..
Here’s what you’ll learn inside the Client Acquisition Formula... PART ONE The Client-Getting Mindset What to do if you don’t have an office or team to make prospects respect and trust you like a bigger agency… so you don’t have to act like the “little guy” and let your own mindset get in the way of charging what you’re worth. How to banish Imposter Syndrome for good and get taken seriously so you no longer doubt your abilities or let it throttle the growth of your business. The “Intention” trick to hack your subconscious, double productivity, and get more done in a day than most get done in a week.
You’ll is never get to the end of the day and be disappointed in yourself for not doing much because this little “ritual” will have you crossing off your task list in half the time..
You’ll never get to the end of the day and be disappointed in yourself for not doing much because this little “ritual” will have you crossing off your task list in half the time.
(This alone is is worth more than what we’re charging for everything.) How to transition between living and working at home and easily “switch off” at the end of the day so you don’t burn out and have time for yourself and your family every day. PART TWO Positioning, Productisation, and Offer Creation Consulting and done-for-you services: How to structure, position, and productise lump-sum and recurring revenue offers to make more money per client and avoid “feast-famine” cash flow..
(This alone is worth more than what we’re charging for everything.) How to transition between living and working at home and easily “switch off” at the end of the day so you don’t burn out and have time for yourself and your family every day. PART TWO Positioning, Productisation, and Offer Creation Consulting and done-for-you services: How to structure, position, and productise lump-sum and recurring revenue offers to make more money per client and avoid “feast-famine” cash flow.
you’ll is Never worry about whether have enough money to get through the month — this module will show you how to earn steady income year-round..
Never worry about whether you’ll have enough money to get through the month — this module will show you how to earn steady income year-round.
How is Coaching: to transition from done-for-you (if desired) and position yourself as a coach to earn higher profits and become an industry authority..
Coaching: How to transition from done-for-you (if desired) and position yourself as a coach to earn higher profits and become an industry authority.
Your income is will skyrocket and you’ll have more impact from this higher-leverage model..
Your income will skyrocket and you’ll have more impact from this higher-leverage model.
How is Courses: to turn your expertise into a product to reach maximum scalability with your income, impact, and freedom..
Courses: How to turn your expertise into a product to reach maximum scalability with your income, impact, and freedom.
you is No longer will have to trade time or effort for money — you’ll have a scalable product that allows you to help as many people as you like..
No longer will you have to trade time or effort for money — you’ll have a scalable product that allows you to help as many people as you like.
THREE The “Sweet Spot” How is PART to combine your skills, passion, and what the market needs to discover your TRUE calling and UNIQUE value proposition..
PART THREE The “Sweet Spot” How to combine your skills, passion, and what the market needs to discover your TRUE calling and UNIQUE value proposition.
You’ll is learn how to create a “blue ocean” and eliminate all competition so prospects don’t shop around and take 3-6 months to agree to your proposal..
You’ll learn how to create a “blue ocean” and eliminate all competition so prospects don’t shop around and take 3-6 months to agree to your proposal.
Your “Circle of Influence” How is PART FOUR to identify your REAL ideal client using the “100 Prospect List” method to take the guesswork out of who you should be working with..
PART FOUR Your “Circle of Influence” How to identify your REAL ideal client using the “100 Prospect List” method to take the guesswork out of who you should be working with.
You’ll is know without a quiver of doubt that you’re targeting the right businesses because they’ll be eager-to-buy… before they’ve even heard your pitch..
You’ll know without a quiver of doubt that you’re targeting the right businesses because they’ll be eager-to-buy… before they’ve even heard your pitch.
The “Firestarter” technique is to establish relationships with top influencers in your niche — and become one yourself — to attract a flood of prospects who know you, trust you, and want to work with you. How to form your “Gang of 5” — a circle of referral partners who serve your niche, and can send clients your way for free..
The “Firestarter” technique to establish relationships with top influencers in your niche — and become one yourself — to attract a flood of prospects who know you, trust you, and want to work with you. How to form your “Gang of 5” — a circle of referral partners who serve your niche, and can send clients your way for free.
You’ll is have security and peace-of-mind knowing you can always lean on them to help you out when you need business..
You’ll have security and peace-of-mind knowing you can always lean on them to help you out when you need business.
FIVE The “Four Forces” is PART The “Four Forces” that dictate how your ideal clients make decisions, and how to use them to understand your prospects better than they do themselves..
PART FIVE The “Four Forces” The “Four Forces” that dictate how your ideal clients make decisions, and how to use them to understand your prospects better than they do themselves.
You’ll is have supreme confidence and certainty because you’ll know exactly what to say in your marketing and sales process to get prospects to take ACTION..
You’ll have supreme confidence and certainty because you’ll know exactly what to say in your marketing and sales process to get prospects to take ACTION.
Your Signature System How is PART SIX to turn your services into a product that’s easier to deliver, prevents scope creep, and allows you to charge premium prices..
PART SIX Your Signature System How to turn your services into a product that’s easier to deliver, prevents scope creep, and allows you to charge premium prices.
Your confidence and self-esteem is will soar because you’ll have a repeatable system for getting clients better, faster results than anyone in your market..
Your confidence and self-esteem will soar because you’ll have a repeatable system for getting clients better, faster results than anyone in your market.
SEVEN “Panning is PART for Gold” The simple mindset reframing technique that eliminates the frustration of prospecting and keeps you excited for the “thrill of the hunt” so you can bounce back from No’s instantly..
PART SEVEN “Panning for Gold” The simple mindset reframing technique that eliminates the frustration of prospecting and keeps you excited for the “thrill of the hunt” so you can bounce back from No’s instantly.
The “Doctor Maisy” technique is for quickly becoming “micro-famous” in your niche and the first person your ideal client thinks about when they have the specific problem that you solve..
The “Doctor Maisy” technique for quickly becoming “micro-famous” in your niche and the first person your ideal client thinks about when they have the specific problem that you solve.
You’ll is have prospects messaging you out of the blue just to get YOUR advice..
You’ll have prospects messaging you out of the blue just to get YOUR advice.
“gift is How to use giving” to leverage the Law of Reciprocity and instantly become more likeable and trustworthy — ideal clients will be lining up in hordes to “pay back the favour”..
How to use “gift giving” to leverage the Law of Reciprocity and instantly become more likeable and trustworthy — ideal clients will be lining up in hordes to “pay back the favour”.
organic outreach methods is Proven that prevent the infuriating “we’ll consider you in the future” response — or worse, being ignored all together..
Proven organic outreach methods that prevent the infuriating “we’ll consider you in the future” response — or worse, being ignored all together.
confidence knowing is Have you can use these methods at any time to quickly get leads in the pipeline for no cost at all..
Have confidence knowing you can use these methods at any time to quickly get leads in the pipeline for no cost at all.
EIGHT “Running is PART the Bases” First to Second: The proven process to lead prospects to a positive buying decision, even if you suck at sales or don’t like selling. You won’t have to deal with nervousness before calls or meetings because this process is so simple, my 13 year old niece could do it and sign a client..
PART EIGHT “Running the Bases” First to Second: The proven process to lead prospects to a positive buying decision, even if you suck at sales or don’t like selling. You won’t have to deal with nervousness before calls or meetings because this process is so simple, my 13 year old niece could do it and sign a client.
Third: is Second to How to onboard clients and get their project started so fast and fluidly, you’ll leave their jaw on the floor with how organised you are..
Second to Third: How to onboard clients and get their project started so fast and fluidly, you’ll leave their jaw on the floor with how organised you are.
the frustration is Say goodbye to of having to wait on clients to get you what you need, or long drawn-out projects..
Say goodbye to the frustration of having to wait on clients to get you what you need, or long drawn-out projects.
NINE “The Home Run” is PART The “swipe and deploy” framework for getting video testimonials from clients that do the selling for you..
PART NINE “The Home Run” The “swipe and deploy” framework for getting video testimonials from clients that do the selling for you.
them is Use on your website and in your automated appointment funnel to wake up every morning with eager-to-buy prospects booked into your calendar..
Use them on your website and in your automated appointment funnel to wake up every morning with eager-to-buy prospects booked into your calendar.
appointment funnel is How to build an automated that positions you as an authority and fills your calendar with pre-sold appointments..
How to build an automated appointment funnel that positions you as an authority and fills your calendar with pre-sold appointments.
the exhilaration is Imagine of waking up and already having calls booked with prospects who WANT to work with you..
Imagine the exhilaration of waking up and already having calls booked with prospects who WANT to work with you.
you is All have to do is get on the calls, tell them your price, and collect the check..
All you have to do is get on the calls, tell them your price, and collect the check.
"It is has given me a strategic plan for growing my business and for attracting the right kind of clients." So, what's the investment?.
"It has given me a strategic plan for growing my business and for attracting the right kind of clients." So, what's the investment?
way is Up until now, the only you could get all of this training was in our elite mastermind, The Mavericks Club..
Up until now, the only way you could get all of this training was in our elite mastermind, The Mavericks Club.
Membership is for that is $25,000 USD per year, and we have over 60 members who gladly pay that..
Membership for that is $25,000 USD per year, and we have over 60 members who gladly pay that.
The next best option — is which only has PART of this training — is our 6 month Accelerator Coaching Programs… Which is an investment of $6,000 USD..
The next best option — which only has PART of this training — is our 6 month Accelerator Coaching Programs… Which is an investment of $6,000 USD.
I’m is But not even going to charge that much..
But I’m not even going to charge that much.
Our program is for beginners — the Digital Agency Blueprint — has maybe a fraction of this client-getting training..
Our program for beginners — the Digital Agency Blueprint — has maybe a fraction of this client-getting training.
I’m is But, again, not going to charge that much..
But, again, I’m not going to charge that much.
you is What do think would be fair?.
What do you think would be fair?
I is want to get this in the hands of as many agency owners as possible..
I want to get this in the hands of as many agency owners as possible.
you is Right now, are at a crossroads Every once in a blue moon, we’re faced with critical decisions that can alter the course of our life… Make the wrong decision, and it leads to months… even years of frustration and headache..
Right now, you are at a crossroads Every once in a blue moon, we’re faced with critical decisions that can alter the course of our life… Make the wrong decision, and it leads to months… even years of frustration and headache.
the right decision, is Make and life as you know it changes forever..
Make the right decision, and life as you know it changes forever.
you’re is Right now, faced with one of those decisions..
Right now, you’re faced with one of those decisions.
Here is are your options: Option 1 Continue on your own, keep pounding the pavement, and keep grinding day-in and day-out to get clients..
Here are your options: Option 1 Continue on your own, keep pounding the pavement, and keep grinding day-in and day-out to get clients.
you’ll is Maybe come across something that works after months or years of struggle..
Maybe you’ll come across something that works after months or years of struggle.
Option 2 Join is the Client Acquisition Formula, leverage a proven system that compounds the power of individual tactics and strategies, and finally start attracting new clients consistently..
Option 2 Join the Client Acquisition Formula, leverage a proven system that compounds the power of individual tactics and strategies, and finally start attracting new clients consistently.
The decision is is yours alone to make..
The decision is yours alone to make.
I is urge you to take advantage of the opportunity in front of you..
I urge you to take advantage of the opportunity in front of you.
I is But before sign-off, ask yourself: If you were 12 months in the future, looking back on this moment, and your life and business were still exactly the same — would you be okay with that?.
But before I sign-off, ask yourself: If you were 12 months in the future, looking back on this moment, and your life and business were still exactly the same — would you be okay with that?
your opportunity is Don’t pass up to get the Client Acquisition Formula!.
Don’t pass up your opportunity to get the Client Acquisition Formula!
you is Are interested in?.
Are you interested in?
The Client Acquisition Formula - is Purchasing Troy Dean course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD..
Purchasing The Client Acquisition Formula - Troy Dean course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.