10x Emails 2.0 – Copy Hackers
10x Emails 2.0
Get the strategies, techniques and templates to write emails that engage and sell
What’s included?
72 videos 29 files 2 text files
MODULE 1: Plan 10x emails
- All businesses are email businesses
- The 3:1 Rule
- 3 to 1 Planner.pdf
- The segmentation essentials
- Segmentation Worksheet.pdf
- A deeper look at segmentation
- Segmentation.pdf
- Segmentation Worksheet – Start Here.pdf
- How to plot a drip or lead nurturing campaign
- How to plot a drip or lead nurturing campaign (Part 2)
- Fibonacci Planner.pdf
- How to plot a drip or nurturing campaign.pdf
- How to structure the content of your drip campaign
- How to structure the content of your drip campaign (Part 2)
- PASOP Worksheet.pdf
- How to plot a SaaS onboarder
- How to write a SaaS email campaign.pdf
- Bag o’ emails
- Bag O’ Emails.pdf
- Newsletters: You need a USP
- Value Proposition Scorecard.pdf
- Newsletters: What should I write about?
- Newsletters: What should I write about? (Part 2)
- MODULE 1: Plan 10x emails: Quiz
MODULE 2: Write 10x emails
- How to use this module
- Copywriting essentials: From lines
- Copywriting essentials: From lines (Part 2)
- From Line Checklist.pdf
- Copywriting essentials: Subject lines
- Copywriting essentials: Subject lines (Part 2)
- Subject Line Formatting Checklist.pdf
- Email Subject Line Formulas.pdf
- Copywriting essentials: 1-to-1
- Copywriting essentials: 1-to-1 (Part 2)
- 1 to 1 Rule Checklist.pdf
- Copywriting essentials: AIDA
- Copywriting essentials: AIDA (Part 2)
- AIDA Worksheet.pdf
- Copywriting essentials: PASOP
- Copywriting essentials: PASOP (Part 2)
- PASOP Worksheet.pdf
- Copywriting essentials: How to be specific
- Copywriting essentials: How to be specific (Part 2)
- Storytelling: Why stories in email?
- Storytelling: Hooks
- Storytelling: Hooks (Part 2)
- Storytelling Checklist.pdf
- Storytelling: Voice
- Storytelling Checklist.pdf
- MODULE 2: Write 10x emails: Quiz
MODULE 3: 10x Copywriting Techniques
- How to use this module
- Bag of Tricks Cheatsheet.pdf
- Copywriting techniques: The open loop
- Copywriting techniques: The open loop (Part 2)
- Copywriting techniques: The Battlefield Principle
- Copywriting techniques: The Battlefield Principle (Part 2)
- Copywriting techniques: The CPTS Technique
- Copywriting techniques: The CPTS Technique (Part 2)
- Copywriting techniques: The Superman Principle
- Copywriting techniques: Future pacing
- Copywriting techniques: Future pacing (Part 2)
- Copywriting techniques: The Even If Technique
- Copywriting techniques: The Even If Technique (Part 2)
- Copywriting techniques: Loss aversion
- Copywriting techniques: Loss aversion (Part 2)
- Copywriting techniques: Urgency
- Copywriting techniques: Scarcity
- Copywriting techniques: Ask for what you want
- MODULE 3: 10x Copywriting Techniques: Quiz
MODULE 4: Optimize 10x emails
- How to use this module
- Test your opt-in bait
- Why your opens and clicks suck
- Why you don’t always have to sell hard
- A/B testing
- INTERVIEW: Ry and Jo talk about common email mistakes
- INTERVIEW: Ry and Jo talk about personalization
- INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
- MODULE 4: Optimize 10x emails: Quiz
BONUS: How to find your message
- How to find your message: Surveying
- How to find your message: On-site polls
- How to find your message: Review mining
- Amazon Review Mining Worksheet.docx
- How to find your message: Interviews
- Competitor content audits
- Content Audit.pptx
- The 5 stages of awareness
- What stage of awareness is my visitor in?
BONUS: Recorded workshops and bonus training
- Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
- How to plan your SaaS email campaign.pdf
- Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
- How to write your SaaS email campaign.pdf
- Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
- Sales Workshop 1.pdf
- Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
- Sales Workshop Part 2.pdf
Resources
- All 10x Emails worksheets, cheatsheets, checklists and templates
- Tools to make emails perform insanely well
- Tools for more opt-ins and landing pages
- Templates
- How to use Drip to send better sequences
- Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016
Office Hours Recordings
- Session 1: Sales Emails
- 10x Emails Office Hours #1.pdf
- Session 2: SaaS Emails
- Session 3: SaaS Emails
- Session 4: SaaS Emails
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