You’ll read all about my plan just a bit further down this page … but let me introduce myself first!
It’s an average Tuesday. You wake up early, as the sunlight just starts to peer through the curtains.The first thing you do is grab your phone — and smile. Overnight, your blog made you a couple of affiliate sales — while you were asleep!
As you get dressed, you scroll through some of the new blog comments you’ve had. You’re feeling good, so you decide to head out for an early workout. It’s a good decision — you’re feeling great and it’s only 7am! You shower, make a cup of coffee, and start the wake-up and breakfast routine with your kids.
After dropping them off at school, you get home for your morning session on the blog. First up you decide to put the finishing touches on a new post you’re working on.
It’s one you’ve been planning in your head for a while, so you’re excited to work on it. As you sit there typing away on your laptop, you slip into ‘the zone’ — you’re feeling productive and busy, yet not stressed out. Just the way you like it!
A few hours slip by, and before you know it it’s lunch time. It’s nice out, so you eat outside (why not?), taking the time to read a few pages of that new book you’re into.
Feeling refreshed, you head back in for another session on the blog. After checking a few new comments that have come in, your phone buzzes with a new email — you’ve just been offered a new sponsored post opportunity! This is a brand you have been wanting to work with for ages — and now you’ll have the chance. Amazing!
Feeling energized, you finish off your afternoon session by working on an outline for an online course you’re planning to make. Your readers have been begging you to make one for some time, and many have said they’re going to be enrolling the second you launch it!
You check your watch; it’s 2:57pm. You have a kids baseball game that afternoon, so you decide to wind it up early, knowing you don’t have a boss to ask.
Once you’re home that evening, you have a nice dinner, and enjoy some leisurely, uninterrupted family time. And then, after the kids are in bed, you spend the evening making plans for tomorrow’s work.
As you wind down and get ready for bed, you smile — it’s been another good day. And best of all, you got to spend more time with your family … and you were in total control of your own schedule!
A trip to the Justice headquarters to see their new clothing line and view a fashion show (all expenses paid for the whole family):
A video project with OxiClean, when an entire film crew came out to our house to shoot a video.
And on top of all the experiences, we’ve received some amazing products to feature … everything from laptops, drones, camera equipment, vacuums, appliances, a swingset, a year-long new vehicle loaner, and more!
And all of this has been 100% because of our blog!
But perhaps the best perk of all is the way it lets me live my life:
I call the shots about when I work.
I can decide whether to work hard for more income … or take it easy that month.
Most importantly, I can be there for my family all of the time … and I never have to miss a game, a school event, or stress about missing work when they are sick or need me. I am my own boss, and I get to decide everything about my business.
Now, you’re probably looking at my success, and thinking that there’s no way YOU could get to this level.
But that’s simply not true.
In fact, there is NOTHING special about what I did that someone else (like you) couldn’t do also.
But I want to prove it to you. So let me quickly show you how I got from where you are now … to where I am today.
Most people think, “There’s no point in trying to start a blog now … it’d be too hard to succeed with so many other bloggers out there.”
But let me tell you something surprising:
When I started blogging in 2006, it was actually HARDER to succeed as a blogger than it is today!
See, nowadays you can start a blog in literally a few hours, for just a few dollars … and with social media, you can have your first traffic just as fast.
There’s also plenty of content online that can shortcut your way to success (like I’m about to show you a bit further down this article).
And the amount of readers and traffic you have access to has EXPLODED with the rise of social media platforms.
But when I started, it was not like that at all!
Blogging was really a fringe thing … and there weren’t that many people who were doing well at it.
It’s A Lovely Life (back then it was called ‘No Excuse Budget’) started out around 2006 as a little website where I shared tips on budgeting and saving money, in my spare time after work.
(Don't laugh…this was cutting edge design for 2007!)
I didn’t really know how to make it into a business. All I really knew was that I had some goals for myself:
I had this vague dream that blogging could do all of that … but when I faced reality, it didn’t seem possible.
See, I knew I had some ideas I wanted to share, and I thought blogging would be a good way to do it.
To be honest, I considered giving up many times.
But I stuck with it … and slowly, I started to see some successes here and there. Every now and then, I’d get accepted for a new post network … or I’d land a guest post … or I’d discover a new wayto bring in more followers from Pinterest.
And over time, I began to realize that there was a hidden secret to blogging which I’d been overlooking.
In fact, this secret held the key to possibly finally breaking through to that success I dreamed of …
Most people think that all you need is a topic you’re passionate about — like cooking, or budgeting — and voila! You can build a successful blog!
But my experience showed me it wasn’t like that at all.
When I’d just focused on creating good content, sure, I had good stuff to say — but there was nobody reading it, and I wasn’t making any money!
Instead, I discovered that, in reality, profitable blogs are built upon THREE critical parts:
Most people think that you only need to be good at the “creative” side to be successful — but that’s wrong.
I’ll be honest with you: Unless you are good at all three, you’ll find it very, very difficult to succeed as a blogger.
Thankfully, I’m here to help you! 🙂
So, let me explain each one quickly …
Like I said, this is the part everyone focuses on. It’s the thing you blog “about” — the thing you like and are good at.
Maybe you like cooking, or photography, or travel, or healthy living, and you think you could run a good blog on it.
I probably don’t really need to explain this one to you — generally the creative side is the part you’re already good at.
Instead, it’s the next two parts where it starts to get hard …
This is the frustrating part for most bloggers (myself included!).
Because let’s be real: when you have a bunch of blog post ideas and you just want to write … there’s nothing more frustrating than having to navigate through a bunch of technical hurdles. (e.g. How do I set up a blog? How do I publish posts? How do I use Facebook to get more readers? And so on.)
Often, there can be so much techy jargon to learn that you just feel lost.
Yet if you DON’T have a good grip on these things … you’re not going to have a blog there for anyone to read!
From years of experience, I can tell you just a small handful of the technical things you’ll need to take care of if you want to succeed with your blog:
Many blogging resources throw you into the deep end here and either give you almost no guidance on how to do these things … or their instructions are so complex, it’s just too hard to follow them.
And then … it doesn’t end here!
Because if you want to make a living from your blog, the third “key” is probably the most crucial of all:
Basically, this means: how are you going to make any money?
Lots of people think that if you just put some posts online, you’ll start making money. But that definitely isn’t true!
Anyone who has a blog knows that you can spend hours and hours on great content (and navigating your way past technical headaches) … and still end up with very little money to show for it.
So, under the ‘business’ umbrella, you have things like:
Remember, most blogging resources only really tackle one of the three parts of blogging (and often it’s the creative one, the easy part!).
And when you look at everything you have to know, it can feel overwhelming. Like it did for me.
So how are you supposed to master all three of the keys of successful blogging?
Well, I’ll tell you what I did: I spent years and years learning it all by trial and error … and making a LOT of mistakes along the way!!!
I mean, it’s not like I really had a choice. There just weren’t any resources out there on how to build a successful blog.
So, all those things I talked about above? Yep … I was basically forced to figure them all out myself!
Now here’s what you might be thinking … “Well it worked for you Heather, so maybe that’s what I should do too?”
No!!! Don’t do that.
In fact, there are three huge problems with this approach which almost derailed me completely … and they happen to be the reason that most bloggers never “make it” in blogging.
Run your eyes over these quickly, and then decide for yourself if you think that “figuring it out yourself” is worth it …
This one’s obvious: figuring it all out on your own is expensive … and slow.
In my case, it took me over a decade to get to where I am now!
Besides, I could afford to do “trial and error” because Pete and I had enough money from our real estate business to support us (even though we had to work very hard for it).
But I’m guessing you don’t really want to spend over a decade building up your blog, spending a lot of money, and making a lot of mistakes like I did.
You might think that once you know how to write a post, get more traffic, and maybe run some ads, you’ll be set.
But in reality, I learned that there are so many things I never knew that I didn’t know:
I don’t know about you, but I had no idea about any of that stuff when I started out … but I came to realize it was all very, very important!
And that’s the danger with figuring it out yourself: you just don’t know what you don’t know.
(Good news: I have an answer for every one of those things … info on where to find them is a little further down this post!)
Finally, the reason that “going at it alone” is hard is that when you don’t have a plan, you can feel like you’re just spinning your wheels and getting nowhere.
Like I said, when I started out, the blogging world wasn’t like it is now. There weren’t many successful bloggers. There wasn’t quality training on how to do it. And many of the revenue strategies we use now didn’t even exist back then!
In short, it was very demotivating, putting in all that work … and not knowing if it was going to pay off, or if I was even doing the right things.
Many of the people who started blogs at the same time as me — in fact, most people who start them even now — gave up for that reason.
Now when we started getting really successful, this really weighed on my mind.
I knew there were plenty of women like me who wanted to blog, but they had few people to look up to.
And I wanted to do something to help them.
So Pete and I decided to change our long-term policy … and started telling people how much we were making.
We’d initially been against publishing our earnings. It seemed like showing off.
But when I thought about what it felt like for me ten years ago, I would have loved to have something like that to aim for.
Also, I had personally been motivated in the past few years by seeing other blogs which shared their incomes.
So we started publishing “Blog Income Reports” on our blog, to show people how we were doing, and encourage other bloggers.
(This was our first income report that we published in March 2017)
To be honest, I wasn’t sure how it would go down. Were our readers going to think our success was getting to our head, and we were bragging?
But we found something surprising:
In fact, I was surprised — there was a LOT more interest than I’d expected!
People began asking us more and more about how we’d done it.
And that’s when I realized something.
I had spent over a decade learning the ins and outs of blogging.
We were finally making a very comfortable living from what we were doing.
And … we had hundreds of eager women who were brimming with their own passions (like I was), and were ready to share them with the world — but they couldn’t master all those three keys of blogging success!
So I had an idea.
I turned to Pete one day and asked him:
I realized I had the chance to save other aspiring bloggers from having to figure it all out themselves like I did.
I could put all the best of what I’d learned into the course … and leave out all the mistakes and methods that didn’t work. So it’d be just one huge shortcut for anyone who wanted to build their own successful blog.
Unlike any other resource out there, it would cover ALL THREE of the keys of successful blogging:
Not just the creative part, and turning your talent into a blog, but also …
It would be designed for people in the same situation I was: busy women, with only 1-2 hours a night to work on it, and who had kids, a demanding job, or both.
It would give a step-by-step, actionable plan … complete with small assignments that would kick you into gear and almost force you to make progress.
And all taught from two bloggers who didn’t just “strike it rich” back in 2011 and then kick back … but who are doing well RIGHT NOW, and have been for years.
Well … I’m sure you don’t need me to tell you what we decided to do.
Pete and I got started right away on that course … and we spent months planning, designing, and polishing it off.
And I’m excited to say … we’re ready to share it with you.
Here’s just a taste of what you’ll discover when you take the course:
“I learned so much about sponsored opportunities”
“There really is at least one way to monetize for everyone!”
“I love that I now have so many resources to get my name out there”
“It’s given me the confidence and motivation to make my blog happen”
“I learned how to grow my blog on Pinterest (which I didn’t even know was a thing until this course)”
“The pitch back info is amazing and IT WORKS!!!”
The course starts on the 1st day of the month. Each day you’ll get a new module “unlocked” to focus on, broken into several bite-size chunks that take you on average 5 minutes each to go through. (We do it this way so you don’t get overwhelmed by the massive amount of information you’ll be learning!)
But — this isn’t just “information” that you’ll skim and forget.
At the end of each day, you get a mini-assignment — so you know exactly what you need to do to put the material into practice, and start building a successful blog!
At the same time, you’ll have access to our VIP Blogging Blastoff Facebook Group (see below), which provides you with new friends and a support network to encourage and help you through each day’s coursework.
All in all, with a time investment of around half an hour a day on the course, if you do the work … you’ll start seeing some amazing results.
Yet even though we could have stopped there and it STILL would have been the best blogging course on the market … Pete and I wanted to go the extra mile for you.
And that means … you guessed it, BONUSES!!
Don’t have a blog yet? No problem! In this crash course, Pete and I walk you through picking a niche… naming your blog… finding a domain name… setting up your website… and writing your first posts. This course takes you from “beginner” to “blogger” in no time — and it’s included, free, when you join Blogging Blastoff.
Have you ever been part of a community of bloggers that just wasn’t at your level — and you felt out of place? Well — that’s not this group! In our VIP Blogging Blastoff group, you’ll get access to a supportive community of bloggers from total newbies to experts — to offer you help, encouragement and support.
Here we encourage you to post your progress on assignments, ask questions, and mingle with other bloggers going through the course at the same time.
We want you to find your blogging friends and we create an environment ripe for this to happen!
And best of all? Pete and I will be there too!
In this exclusive group (which you’ll get access to on Day 24), we all use our collective numbers to support one another! You can share content, direct more traffic to your blog, and establish a strong social media presence — and we’ll bring the whole strength of our community to drive traffic to your blog, and share or like YOUR content!
Many of the people who join this course end up telling their friends… and we want to reward you for that. For each friend you refer who joins any of our courses, you’ll earn 33% of the sale price! (Refer just 3 friends to cover YOUR whole purchase price!)
We’ve saved one of the best ones for last here … Are you struggling to make sense of WordPress? Have you considered throwing in the towel because you are just too frustrated with the "tech" side of blogging? If so, then you’re exactly the kind of person we created our WP Blastoff course for! It’s a WordPress and Bluehost course that will walk you through setting up your blog with all the settings we recommend. After training thousands of students, we know where the problem areas are, and how to explain how get past them.
This is a really extensive course (which we actually offer for sale for $197, and it’s a great bargain at that price!). But when you join Blogging Blastoff, we’ll throw in complimentary access to WP Blastoff as well!
We designed Blogging Blastoff with two specific types of people in mind:
You don’t have a blog yet (or it's new) and you want to get it going the right way. Blogging Blastoff contains everything we know about building a successful blog from the ground up — so it’s perfect if you’re looking for a course to get you started in the world of blogging. And best of all, thanks to the bonus 5-Day Crash Course and WP Blastoff courses, you’ll have all the steps you need to get up and running, even if you hate technology!
You have a blog already, but you want to monetize it, get more traffic, or master the business side of your blog. If that’s you, this is the PERFECT course for you. (If you don’t believe me, go back and read through the course material above again!
As long as you fall into one of those two groups, Blogging Blastoff will help you. Just like it did for all these students:
But if that still doesn’t convince you, there’s still a way you can try the course for yourself with NO risk …
We know it can be a tough decision to invest in yourself sometimes. That’s why we want to give you the chance to try the course at our risk!
We’re offering a 30-day, 100% money-back guarantee on the course.
You get 30 days from the day you join to use the course as much as you want, risk-free. So if you can’t decide now… you don’t have to! Try the course for 30 days, and THEN decide at the end of it.
And if, after taking the course, you aren’t COMPLETELY satisfied that it was worth every cent … and you don’t feel TWICE as confident that you know how to rapidly grow your following, monetize your blog, and handle the business side of blogging like a pro … just email one of us, and we’ll give you all your money back ASAP.
(But to be honest… I think you’ll be so delighted with what you’ve learned, you’ll be emailing us to THANK us for putting so much awesome stuff in the course!)
Think about it this way: a college degree costs hundreds of times what Blogging Blastoff does — but it takes years of your life, and arguably teaches you LESS about success in the real world. And unlike Blogging Blastoff, if you don’t like the course, you won’t get your money back!
Simply put, Blogging Blastoff is the lowest-risk investment you could EVER make in yourself!
Claim your spot in Blogging Blastoff now for 3 monthly payments of just $157
(Or pay upfront and save $74!)
I feel you! Remember, I designed this course so that even the busiest of moms could do it. Each day of Blogging Blastoff is divided into tiny, bite-sized modules that each take on average 5 minutes to do — meaning you can squeeze them in easily through your day!
For all the daily coursework, you don’t need to go over half an hour a day — and that can be spread throughout the day. Compared to a college degree, where you’re studying for several hours per day for years, it’s not a bad time investment for the chance to build a blog that could end up earning money for you even when you’re not working!
“I like that it’s self-paced, as I’m trying to accomplish this in lieu of school and work (not to mention two toddler boys)”
No — we don’t assume any knowledge about how a blog works. So even if you don’t have a blog and know nothing about setting one up, you’ll get access to the bonus 5-Day Start Your Blog Crash Course and WP Blastoff courses, which walk you through everything you need to know. And if you want to just take the 30 days of coursework first before you get started, that’s totally okay too!
Blogging Blastoff and the Travel Blogging Fast Track are entirely different courses that complement one another.
The Travel Blogging Fast Track is entirely specific to travel blogging — pitching, taking trips, producing content, and more. A lot of this info will only be useful to bloggers that want to include travel content.
Blogging Blastoff focuses on blogging in general, and sets the foundation to building a profitable blog from the ground up — no matter what niche you’re in.
If you’ve taken the Travel Blogging Fast Track, you’ll find a lot of new and valuable material in Blogging Blastoff. Unless you’re specifically interested in adding travel content to your blog, Blogging Blastoff is all you’ll need.
Ultimately, your success with Blogging Blastoff depends on the work you put into it. So if you’re planning from the outset not to do the work, it’s probably not right for you now.
However, Pete and I went to great lengths to make it an easy course to finish. The modules all take less than 5 minutes each to complete. There’s a community to support and encourage you each day. And you get a mini-assignment each day to encourage you to keep moving forward with the work. In short, as long as you have just a little motivation, I think you’ll find it’s a very easy course to finish.
Sure, you could. After all — that’s how I built my blog, remember?
But as I told you above, figuring it out on my own was slow and difficult — and it ended up costing me WAY more than just $397. In fact, if you’d told me I could have all this knowledge for so little back then, I would have taken it in a heartbeat!!!
Plus, how will you know if the information you find on the internet is correct? I’m constantly amazed at the inaccuracies of some of the information I read from “blogging experts”!
If you’re really considering just doing it yourself, we won’t stop you. But I do encourage you to go back again and read my story above — and ask yourself, what is your time worth? Is it worth spending 10+ years figuring it out … or spending a little bit ONCE (risk-free) to get my entire career’s worth of learnings, distilled into a proven roadmap?
The choice is yours … but I know which I’d rather choose.
I feel you! Remember, I designed this course so that even the busiest of moms could do it. Each day of Blogging Blastoff is divided into tiny, bite-sized modules that each take on average 5 minutes to do — meaning you can squeeze them in easily through your day!
For all the daily coursework, you don’t need to go over half an hour a day — and that can be spread throughout the day. Compared to a college degree, where you’re studying for several hours per day for years, it’s not a bad time investment for the chance to build a blog that could end up earning money for you even when you’re not working!
All of the course content is hosted on the Teachable online course platform, and you’ll be able to access it on any device. As soon as you enroll you’ll be able to create a username and set a password and login. You’ll also get VIP access to our Facebook groups.
No problem at all! You’ll get at least 2 years from the day you enroll to complete Blogging Blastoff. That means you’ll have plenty of time to complete all the coursework. Take it at YOUR own pace. Then you can come back and reference the course any time you need.
As soon as you enroll in the course you’ll have immediate access to all of the bonus content. However, to make sure you have a group of classmates working through at the same time as you, the coursework for everyone will officially start on the 1st of the month.
Sure. When you purchase the course you’ll be able to create login information for one person. You’ll need to contact us (and pay an extra fee) if you want another login and VIP group access for another person, but your spouse is welcome to use your login info.
OK, I’ll be honest: I’ve just shared EVERYTHING I have to say about the course. I haven’t held anything back.
If you’ve read this far, I KNOW you’re serious about building your blog … but something’s keeping you on the fence.
So before you make up your mind today, let me share with you a message I received from a recent student.
I asked one of our recent classes why everybody had joined. Of course, the answers were pretty standard: they wanted the freedom to work where and when they wanted … more time with their families … to quit a job they didn’t like … to control their income.
But one person gave a different answer.
Here’s what she said:
“I realized that if I’d joined your course a year ago… I would have had a profitable blog by now.”
That one really stood out to me.
Because I realized … it was true!
Stop and think about that for a moment:
If you’d joined this course a year ago … you could probably already be making money with your blog by now.
But what’s done is done. The real question to ask is: will you take action NOW … to give yourself a shot at the lifestyle you want in a year?
OK, maybe you think the course is too expensive.
But like I’ve said — I don’t think it is.
After all, when you consider that it represents the sum total of over a decade of my experience, mistakes, and failures …
When you consider that it teaches you MORE about making money in the real world than even a college degree, yet it’s 1/100th of the cost …
When you consider that you’re also getting an insanely useful course, WP Blastoff — a course which we are selling RIGHT NOW online for $97 — for completely free …
When you consider that referring just three friends will repay you the entire cost of the course through our affiliate program …
And when you consider that it teaches you every way we know to build a ridiculously successful blog that will repay your investment for years to come …
… I don’t think it’s expensive.
Actually, I think that the most expensive thing you could do is NOT to join … and to spend years trying to figure it out yourself, like I did.
And finally, I want to remind you of our guarantee:
If you’re not a more confident, savvy blogger with a plan in 30 days from now, you can email us for a full refund of your course fee.
What’s the worst that could happen? You spend a few weeks learning all our best secrets … and you decide it’s not for you, and get your money back.
Yet if it works out … you could have the life you’ve always dreamed about.
Don’t you owe it to yourself to find out?
A year from today, you could look back on this as the day when it all changed …
Or you could find yourself the person who messaged me above, joining the course only after realizing you could have been successful by now.
Which will it be?
Only you can decide.
But Pete and I truly hope you’ll join us … and start your journey to becoming a successful blogger today.
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