Copy Class – Kelsey Formost
Copy Class – Kelsey Formost
LEARN HOW TO WRITE ANYTHING FOR YOUR BUSINESS
(THAT ACTUALLY CONVERTS!),
EVEN IF YOU’RE “NOT A WRITER”
Save thousands of dollars a year by learning to write your own high-converting copy in my signature course, Copy Class!
In Copy Class, you’ll learn:
COPYWRITING 101
all the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)
YOUR IDEAL AUDIENCE
Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)
HIGH-CONVERTING WEBSITE WORDS
The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)
HOW TO WRITE KICKASS EMAILS
that connect & convert (and have people looking forward to seeing you name in their inbox!)
What to expect
I’ve distilled all the MOST RELEVANT & HELPFUL information from over $8000 worth of fancy professional copywriting courses into an easy-to-understand class you can take at your own pace.
EACH OF THE 4 MODULES CONTAINS:
A video of me introducing the module & talking you through what you’ll learn
Value-packed video & slideshow lessons (that don’t suck)
A PDF transcript (in case you learn best by reading)
Fill-in-the-blank templates & real-world examples
Helpful (non-intimidating) worksheets
How to write anything for your business…
Copy Class was created with the non-writer in mind. You don’t even need to like writing to get a TON of value out of this course.
This course was LITERALLY designed for those who feel intimidated or overwhelmed by the idea of writing.
This is not your typical copywriting class full of technical jargon and advanced techniques. This is simple, step-by-step guidance on how to write anything for your business.
MODULE ONE
COPYWRITING 101”. (30 MINS TOTAL) WE’RE COVERING ALL THE BASICS
Exactly what copywriting is (and why it’s different than just plain ol’ writing)
The philosophy behind why copywriting works
How to write from your ideal customer’s mentality
The ONE goal of all copywriting
How to earn your readers’ trust using copy
MODULE TWO
How to figure out EXACTLY who you’re writing for.
How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
PLUS: My favorite Writer’s Block Busters if you feel stuck!
MODULE THREE
The step-by-step process of writing a website that sells
Creating and understanding your unique value proposition
The importance of having site and page goals & how to set them
How to write headlines & sub-headlines that convert
How to easily write body copy without getting intimidated
Finally- easy design tips that will make your site a pleasure to read!
MODULE FOUR
Why email should be your business’ #1 priority
How to create the perfect opt-in so people are excited to join your list
The 3 kinds of emails you NEED to have for your business
How to write irresistible “omg-I-have-to-click” subject lines
My foolproof “High Five” method for writing drip campaigns
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