Become great at influencer marketing
Siim Säinas – the instructor for this course – is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns. He’s put hundreds of hours of work and research into figuring out the optimal, data-driven way to go about influencer marketing.
He will teach you data-driven influencer marketing planning, identification, measurement, and ways to get the best return on your investment.
By the end of this course you will be able to confidently deliver meaningful results for your brand and business.
When it comes to influencer marketing, there are a lot of questions that need to be answered:
All of these questions, and much more will be answered in this course.
After taking this course, you’ll:
Understand the influencer marketing landscape and know when influencers are a good fit
You work in digital and social media marketing for a consumer brand or are preparing for a pitch.
You want to maximise your return on investment with influencer marketing.
You are a brand or agency marketer in pursuit of greater business results with influencers and creators.
Your audience is dominantly in Mainland China, where Social media platforms are unique and require a different course altogether.
You already conduct many influencer marketing campaigns. While this course shares some novel ideas, processes and data to seasoned influencer marketers, you might need additional lessons to fulfil your expectations.
You expect material results from the first campaign. It takes several iterations of campaigns to gain the understanding of what works best for your brand and business.
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