Salepage link: At HERE. Archive: https://archive.is/wip/XtvWf
Buy now $89 $990, Experimentation Program Management – ConversionXL, Ben Labay Course.
Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.
To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.
However, the practice of experimentation can go way beyond optimizing websites. That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.
You are struggling with:
These struggles are addressed by better program management. Understanding the principles and tools of experimentation program management will make it more effective, and fun. This will help you elevate your program and your career.
1. Why Experimentation?
You are already convinced…but is your boss? Is your leadership bought into CRO and experimentation? This lesson speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your organization.
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2. Experimentation Operating System
This is the framework of the operating system. It provides the language we can commonly use to help translate all the different components into how and where it can work in your organization.
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3. Assessment & Strategy Integration
If we’re all playing a game, let’s make sure we know the rules. This is the first and most fundamental phase of the experimentation operating system. It orients the program to make change that matters, that we care about.
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4. Process & Planning
Process and Planning is the systems to accelerate accessibility, trust, and velocity within an experimentation program. This covers much of the traditional and common project and program management components such as roadmapping, data tracking, prioritization tools.
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5. Test & Learn
You already have goal and metric maps, you have the research and prioritization tools….In this section of Experimentation program management, we’re talking about the workflow tools and rituals to use as a systems approach to running tests.
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6. Decisions & Execution
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7. Scaling & Program Metrics
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