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Neetwork Business School – La Guía Verdadera del Marketing Digital
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Description
Unlock your potential with Neetwork Business School – La Guía Verdadera del Marketing Digital, a premium course from renowned authors and industry leaders. Gain expert insights, actionable strategies, and practical tools to advance your skills and achieve success.
Join thousands of learners who trust WSOBox for the best online learning experience. Explore courses from top instructors such as Taylor Welch, Jim Camp, Marisa Peer, Scott Sonnon, and many more.
Neetwork Business School – La Guía Verdadera del Marketing Digital
Con esta guía aprenderás los fundamentos de las 8 disciplinas más importantes del Marketing Digital
Impartido por:
Neetwork Business School
Neetwork Business School nació en Enero de 2017. A día de hoy ya somos la mayor escuela de marketing digital a nivel mundial con más de 1.400.000 inscritos de más de 30 países.
Más de 1.000 personas se inscriben cada día en nuestra escuela.
No solo queremos educar, queremos que nuestros alumnos sean capaces de generar ingresos gracias a lo aprendido.
Nuestra misión es convertir a DIEZ MILLONES de hispanohablantes en Expertos en Marketing Digital.
Temario del Curso
Capítulo 0: Introducción
- 0.1 ¿Qué es el Marketing Digital?
- 0.2 ¿Qué aprenderemos en cada capítulo?
Capítulo 1: Tu Estrategia de Marketing Digital
- 1.1 Introducción
- 1.2 Paso 1: Conocimiento
- 1.3 Paso 2: Engagement
- 1.4 Paso 3: Suscripciones
- 1.5 Paso 4: Conversión
- 1.6 Paso 5: Emocionar
- 1.7 Paso 6: Ascenso
- 1.8 Paso 7: Defensores
- 1.9 Paso 8: Promotores
- 1.10 Cómo mover los prospectos a través del CVC
- 1.11 Casos de Estudio del CVC
Capítulo 2: Tu Estrategia de Marketing de Contenidos
- 2.1 Marketing de Contenido Perfecto
- 2.2 Embudo completo para marketing de contenidos
- 2.3 Parte superior del embudo de marketing de contenidos
- 2.4 Parte media del embudo de marketing de contenidos
- 2.5 Parte final del embudo de marketing de contenidos
- 2.6 La intención es lo importante
- 2.7 Marketing de contenidos enfocado en la ascensión
- 2.8 El Marketing de Contenidos perfecto está segmentado
- 2.9 El Marketing de contenidos perfecto cruza canales
- 2.10 Planificación del Marketing de contenidos
- 2.11 Métricas y Roles en Marketing de Contenidos
- 2.12 Terminología y resumen
Capítulo 3: Planificar tus campañas de anuncios
- 3.1 Introducción
- 3.2 Diferencias entre tráfico orgánico y pagado
- 3.3 Las tres principales fuentes de tráfico de pago
- 3.4 Métodos para una ejecución correcta de las campañas de publicidad digital
- 3.5 Los 5 elementos de una campaña publicitaria de alto rendimiento
- 3.6 Creación de la campaña publicitaria
- 3.7 Optimización del proceso
- 3.8 Terminología y Métricas
- 3.9 Resumen
Capítulo 4: Comprender el Social Media Marketing
- 4.1 Introducción
- 4.2 Métodos de Social Media Marketing bien ejecutados
- 4.3 Escuchar en las Redes Sociales
- 4.4 Influencia social
- 4.5 Redes sociales
- 4.6 Venta social
- 4.7 Terminología y Roles en el Social Media Marketing
- 4.8 Métricas y Resumen
Capítulo 5: Buenas prácticas en Email Marketing
- 5.1 Introducción
- 5.2 El papel del Email Marketing
- 5.3 Métodos de Email Marketing bien ejecutados
- 5.4 Cuándo enviar cada tipo de correo electrónico (y a quién)
- 5.5 Las 5 Fases del Email Marketing
- 5.6 Las Métricas: Cómo se mide el Email Marketing
- 5.7 Terminología y Roles en el Email Marketing
- 5.8 Resumen
Capítulo 6: Tu Estrategia de Marketing de Búsqueda
- 6.1 Introducción
- 6.2 Los métodos de búsqueda bien ejecutados
- 6.3 El modelo de 6 partes para ganar en SEO
- 6.4 El sistema de 6 partes en acción
- 6.5 Terminología y Roles en el Marketing de Búsqueda
- 6.6 Resumen
Capítulo 7: Aplicar el Análisis de Datos al Marketing Digital
- 7.1 Introducción
- 7.2 ¿Por qué son importantes los datos?
- 7.3 Los métodos de una estrategia de datos y análisis bien ejecutada
- 7.4 Terminología y Roles en el Análisis de Datos
- 7.5 Resumen
Capítulo 8: Optimización de tasas de conversión
- 8.1 Introducción
- 8.2 Los métodos de una optimización bien ejecutada de la tasa de conversión
- 8.3 Las Métricas
- 8.4 Terminología y roles en la Optimización de Tasas de Conversión
- 8.5 Resumen
Capítulo 9: El siguiente paso…
- 9.1 ¿Qué sigue?
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