Consumer Neuroscience – Moran Cerf

Description

Unlock your potential with Consumer Neuroscience – Moran Cerf, a premium course from renowned authors and industry leaders. Gain expert insights, actionable strategies, and practical tools to advance your skills and achieve success.
Join thousands of learners who trust WSOBox for the best online learning experience. Explore courses from top instructors such as Taylor Welch, Jim Camp, Marisa Peer, Scott Sonnon, and many more.

Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.

After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain’s reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.

ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, William A. Cunningham, Maria C. Cordero, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Kai-Markus Müller, Ingrid L. C. Nieuwenhuis, Hirak Parikh, Dante M. Pirouz, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Brendan Murray, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Sarah Walker

Get Consumer Neuroscience – Moran Cerf, Only Price $45

Tag: Consumer Neuroscience – Moran Cerf Review. Consumer Neuroscience – Moran Cerf download. Consumer Neuroscience – Moran Cerf discount.

Why Choose WSOBox for "Consumer Neuroscience – Moran Cerf"?

At WSOBox, we provide a comprehensive collection of over 70,000 online courses from world-renowned authors and industry leaders. The "Consumer Neuroscience – Moran Cerf" course is one of our premium offerings, carefully curated to help you excel in your personal and professional journey.

Learn from Top Authors and Industry Experts:

• Taylor Welch - Business and Marketing Expert
• Jim Camp - World-Class Negotiation Coach
• Marisa Peer - Leading Therapist and Hypnotherapist
• Scott Sonnon - TACFIT Founder and Fitness Expert
• Dan Kennedy, Brian Tracy, Grant Cardone, Tony Robbins, and more...

What Makes eSoundr Unique?

• ✔️ Access to exclusive, hard-to-find courses from famous authors.
• ✔️ Secure, seamless payment process with instant access to your course.
• ✔️ Downloadable content available for offline learning.
• ✔️ Lifetime access to all purchased courses.

About the "Consumer Neuroscience – Moran Cerf" Course:

The "Consumer Neuroscience – Moran Cerf" course offers step-by-step instructions, practical tools, and proven strategies to help you succeed. Learn at your own pace, anytime and anywhere, with lifetime access to the course materials.

How Will I Receive My Course?

After your successful payment, you’ll receive a direct download link to access the "Consumer Neuroscience – Moran Cerf" course. You can also access it anytime through your WSOBox account.

Need Assistance? How Will I Receive My Course?

If you have any questions, feel free to contact us. Our support team is always ready to assist you in making the most out of your learning experience.

Popular Course Categories at WSOBox?

• 💻 Business & Marketing
• 🎤 Self-Development & Coaching
• 🧠 Hypnotherapy & NLP
• 💪 Health & Fitness
• 🎨 Creative Arts & Design
• 💡 Mindset & Personal Growth

Don’t miss the opportunity to enhance your skills with the best courses at WSOBox. Join our community of lifelong learners and start your journey toward success today!