Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency
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Description
Unlock your potential with Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency, a premium course from renowned authors and industry leaders. Gain expert insights, actionable strategies, and practical tools to advance your skills and achieve success.
Join thousands of learners who trust WSOBox for the best online learning experience. Explore courses from top instructors such as Taylor Welch, Jim Camp, Marisa Peer, Scott Sonnon, and many more.
Resource Content
Welcome: Introduction to the Cleaning Referral Agency Model
- About the Instructor: Diem's Story (7:54)
- What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
- Referral Agency vs. Cleaning Company
- Introducing Dustin | Why start a Referral Agency (6:16)
- Start Up Cost & Monthly Expense (5:47)
Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts
- Setting Your Expectations | What to Expect in Starting a Referral Agency (5:11)
- Selecting an Effective Business Name & Domain Name (4:27)
- Select Business Entity & Obtain Business License (2:31)
- Open 3 Bank Accounts | What are they used for? (3:29)
Part 2: Branding as a Referral Agency | Logo, Tagline, Website
- Create a Memorable Logo & Captivating Tagline
- What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
- Questions & Answers
- A Website Review | What Works & What Doesn't (33:09)
Part 3: Software Needed to Run Your Business | What Diem Uses
- Types of Software Needed to Run a Referral Agency Efficiently
- Questions & Answers
Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay
- Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
- How to Handle Various Types of Discounts vs Cleaner Pay (2:46)
- How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
- Diem's Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included
- Questions & Answers
Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service
- In Home Estimates vs Phone Estimates vs Online Booking
- Sales Script for Maximum Conversion
- Explainer Video Example for Booking Page (Free Bonus) (1:20)
- Setting Proper Expectations w Client Terms of Service
- Questions & Answers (5:05)
Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board
- Recruiting is the Most Important Part of a Referral Agency (3:41)
- The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
- Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
- On-boarding: What Belongs Inside a Cleaner File
- Re-enforcing Culture of Working Relationship (3:37)
- Questions & Answers (7:36)
Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy
- 2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
- 20 Marketing Ideas for Immediate Growth & My Assessment of Each
- Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
- Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
- Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
- Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
- Emails, Emails, Emails | 12 Sales (Re)Capture Email
Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload
- Expanding Your Business | What is a Resource Center (1:27)
- Download Your Own Resource Center with Sample Copy/Content (39:11)
- Diem's Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.
Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators
- When and How to Hire Virtual Assistants | Phase Yourself Out
- On-boarding a Virtual Assistant | The First 3 Days
- Key Performance Indicators | Assess the Health of Your Business (1:21)
- Pitfalls to Avoid as an Absentee Owner (2:10)
Wrapping Up
- Five Things to Remember After This Course (2:59)
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