Description

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Adriaan Brits – Advanced Google Analytics

By: Adriaan Brits

Level: Advanced

Duration: 2h 12m

Released: Nov 16, 2017

Description:

Do you want to generate better reports about your web traffic, and make more intelligent decisions about where to focus your marketing efforts? In this course, take an in-depth look at Google Analytics, and learn advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Instructor Adriaan Brits dives into SEO metrics, and explains how to conduct an SEO performance analysis. He also shows how to integrate Google Analytics with WordPress; use advanced features such as filters, views, and dimensions; build customized team reports; conduct a conversation rate analysis; and more.

Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

• Measuring the performance of search engines over time through segmentation
• Doing more with analytics
• Understanding user intent
• Setting up site search
• Using content grouping
• Building customized team reports
• Setting up operational dashboards
• Fault reporting with segmentation
• Conversion rate analysis
• Creating a custom attribution model

Contents:

• Introduction
• 1. SEO Performance Measurement
• 2. Advanced Setup
• 3. Doing More with Analytics
• 4. Advanced Reporting
• 5. Conversion Rate Analysis
• 6. Conversion Reports
• Conclusion

Author:

Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.

Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.

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