Description

Unlock your potential with Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020), a premium course from renowned authors and industry leaders. Gain expert insights, actionable strategies, and practical tools to advance your skills and achieve success.
Join thousands of learners who trust WSOBox for the best online learning experience. Explore courses from top instructors such as Taylor Welch, Jim Camp, Marisa Peer, Scott Sonnon, and many more.

Purchase Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) courses at here with PRICE $50 $48

Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Marketing at the Bottom of the Pyramid

Learn how to understand and connect with your customers to promote dignity and choice

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

Your Instructor

+Acumen

+Acumen has become Acumen Academy, and shifted to a new platform.
You can still access your existing courses through this platform, but for new courses please visit https://acumenacademy.org.

Course Curriculum

Marketing at the Bottom of the Pyramid
Welcome to the Course

Welcome from the Director of +Acumen

Course Overview and Logistics

Course Roadmap & Schedule

How and Why We Work in Teams

About Us

Take the Pre-Course Survey

Introduce Yourself

Frequently Asked Questions

1. Introduction to Marketing at the Bottom of the Pyramid

Introduction to Module 1

​Complete the Reading (Individual)​

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation

Congratulations on Finishing Module 1

2. Marketing Principle #1: Truth

Introduction to Module 2

Complete the Reading (Individual)

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 2

3. Marketing Principle #2 and #3: Trust and Tribes

Introduction to Module 3

Complete the Reading (Individual)

Watch the Intro Video

Watch the Workshop Videos

Hold Your Workshop (Team)

Submit Your Assignment (Individual)

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 3

4. Marketing Principle #4: Trials

Introduction to Module 4

Complete the Reading

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Discussion

Congratulations on Completing the Course!

Conclusion

Take the Post-Course Survey

You’re Done! What’s Next?

Additional Resources

Disclaimer

Disclaimer

Sales Page
Archive Page

Purchase Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) courses at here with PRICE $50 $48

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Learn from Top Authors and Industry Experts:

• Taylor Welch - Business and Marketing Expert
• Jim Camp - World-Class Negotiation Coach
• Marisa Peer - Leading Therapist and Hypnotherapist
• Scott Sonnon - TACFIT Founder and Fitness Expert
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About the "Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)" Course:

The "Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)" course offers step-by-step instructions, practical tools, and proven strategies to help you succeed. Learn at your own pace, anytime and anywhere, with lifetime access to the course materials.

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