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• What you'll learn Understand AIDA Copywriting techniques Balance sales copy and SEO copy so that articles work for their audience Identify a niche audience and write for them Understand the difference between a blog and an article Find their own style of writing Understand page setup and the flow of a page Use some simple yet powerful keyword research tools Requirements Students will need to have access to a blog or website They will need a basic understanding of online marketing principles They will need to be keen to learn and focused on improving their copywriting skills Description Blogging - Blogging For Business* *This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.* Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?
• If you understand the AIDA principles of copywriting… ...And if you know how to balance traditional copywriting skills with solid SEO techniques… ...Then getting people to engage with your writing will be much much easier.
• Copywriting In The Digital Age: A lot of copywriting courses focus on sales copy.
• Or they focus on SEO (search engine optimisation).
• In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.