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• What you'll learn Understand the basics of growth marketing and traction channels Drill down on customer pain points and build user personas Align marketing channels with their personal preferences and skills Use Twitter and Facebook to conduct research and sales outreach Canvas Reddit, Meetup, and other platforms to canvas for customers Set up, manage, and analyze user stats & behaviors through Google Analytics Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews Set up, populate, and use an Instagram account Market using 3 different techniques on Instagram Set up, populate, and use a Snapchat account Market using 4 different techniques on SnapChat Build and maintain a press list Strategize angles for pitching and being covered by press Understand the mentality and mindset behind press & journalists Successfully manage relationships with press and pitch them successfully Build a comprehensive content marketing plan Build and maintain a content calendar Use 5 different techniques for coming up with blog & content ideas Promote their content through 6 different strategies Employ the skyscraper technique successfully Find, track, and land guest posting spots on other blogs and outlets Plan, script, and produce videos for marketing Analyze and track video marketing metrics Decide which camera equipment fits their budget and needs the best Effectively combine video marketing with pre-existing content Strategize and produce videos for marketing on YouTube Build landing pages for email or lead capture Understand the best practices of creating and promoting lead magnets, like webinars & white papers Analyze your on site SEO factors and optimize them Conduct keyword research for SEO opportunities Manage keyword density and other metrics needed for ranking on Google Design, plan, and start advertising on Google, Bing, and Facebook Analyze & understand search engine marketing & social ad marketing metrics Requirements You should have basic familiarity with social media You don't need to have a product or business, however, it helps Description Can I ask you a question?
• How many customers do you have?
• If you said "none" or "not enough", this course is for you.
• In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.
• You see, the hard part isn't making a product anymore.