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• Career-defining question for digital marketers, entrepreneurs and the well-paid copywriters who write for them: What’s the difference between a marketing campaign that generates record-breaking profits, vaults you to the top of your industry, and has you jet-setting to Lake Tahoe for your next team off-site… … and one that barely breaks even and leaves you shoulder-shrugging on your post mortem Zoom call as you wonder where the f*ck things went so wrong?
• IF YOU GUESSED… … how life-changing your digital course, software or coaching program is.
• You’d be wrong.
• … how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel. You’d be wrong.
• … how many 5-figure checks you’ve anxiously signed off on for high-level consultants, coaches and masterminds to tell you WHAT to do but not how to do it.