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• Week 1: Introduction to DJA and “Growing a business to achieve wealth” Creating an action plan Making sure your business is scalable Exit Strategy 3 P’s – People, Product, Process Market research to be sure you have market demand Business valuation and goal setting Week 2: Launching a Product Step by step from idea to mass production Protection – Trademarks and Patents Prototypes, samples, mass production Sourcing & Manufacturing Distribution and logistics Pricing and quality Week 3: Marketing and Branding Best strategies Traditional and non-traditional marketing Online marketing – Social Media, SEO, SEM, and PPC Creating a company website Building a powerful brand Week 4: Sales Best sales outlets for your product Being “retail ready” Getting into “big box” stores Getting on TV shopping networks Get Secrets from “The Shark” – 8 week course – The Daymond John Academy, Only Price $69 Week 5: Raising Capital Debt vs.
• Equity Traditional lenders and SBA Angel investors and Venture Capitalists How to create a powerful pitch presentation Crowdfunding Business loans Week 6: Creating a powerful Business Plan How to create a Business Plan to use for your direction and for raising capital What goes in the Business Plan How to create a Marketing Plan What goes in a Marketing Plan Week 7: Legal Entity set up Which entity is best for you Asset protection Tax advantages How to be setup to receive funds from an equity investor Week 8: Recap of 7 weeks and open forum for questions Open forum for Q&A Recap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline) Additional Free Resources In addition to all the amazing content included in the Academy, every student will receive: Your own Daymond John Academy hub to review past webinars and presentations Guest lectures from industry experts Access to Priceless Contacts Templates and documents to create: Business Plan Investor Pitch Presentation Funding Referrals Business documents and partnerships agreements Digital copies of Daymond’s best-selling books: Display of Power and The Brand Within Get Secrets from “The Shark” – 8 week course – The Daymond John Academy, Only Price $69 Tag: Secrets from “The Shark” – 8 week course – The Daymond John Academy Review.