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• I’ve been in the ASSOCIATION industry my entire career.
• Many ASSOCIATIONS are facing declining membership, but it’s mostly because they are poor marketers.
• When I discovered Dan Kennedy, direct marketing and the info-marketing industry, I applied the marketing techniques I learned to my ASSOCIATION clients with tremendous results.
• When those results rivaled the best info-marketers, Dan suggested I show them to the info-marketing world.
• While most ASSOCIATIONS are seen as slow and out-of-date, I have proved that consumers are willing to pay premium dues prices for ASSOCIATIONS that provide valuable benefits.