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• Become a chief marketing officer (CMO) that gets results and thrives in a time of ambiguity and uncertainty.
• Get guidance and tools to face the challenges of the modern marketing landscape, and win the hearts and minds of stakeholders.
• Marketing leadership expert Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today's information-saturated world, where marketing departments aren't always given the budget they deserve.
• Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role.
• She explains how the CMO works with the board and the C-suite, and provides tips to build influence and impact with other executives.