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• You’ll learn using actual interviews that we’ve conducted with consumers who have bought things like laptop bags, mattresses, and bottles of wine.
• After all, the best way to learn is by unpacking real decisions that consumers have actually made.
• You’ll take a deep dive into the tools that we use to unpack a purchase and get at the information that we need to make confident product and marketing decisions.
• Expect to spend around 6 hours completing the course.
• What are the requirements?