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• Chet Holmes has a way with transforming businesses.
• Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients.
• Is his book, The Ultimate Sales Machine.
• Holmes touches on the seven musts of marketing.
• 1. Advertising a. It must be distinctive b. Capture attention with a screaming headline c. After your headline hooks them, body copy has to keep them reading d. Include a call to action 2.