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• How Brand Archetypes Dominate a Category This month we’ll continue Sharon’s review of “Brand Archetypes” with very specific examples in several sub-segments of the dog-products market. You’ll get to see how the winners in most markets–as documented by their PPC position & impression share–have the clearest and most consistent communication of an important brand archetype in the category.
• (This is the crowing jewel to seeing how you can implement this concept in your own marketing).
• How to Charge What You’re Worth (And How to Blow Away Social Media Experts in 15 Minutes a Day) This month I wanted to change direction a little in order to cover a pivotal topic – charging what you’re worth for your products and services!
• Inevitably I find in the career path of everyone I’ve worked with there comes a time when to truly move forward, they have to face a kind of gut wrenching anxiety (dread) and take on a project which typically bills for 5 to 10 times what they’re used to making.
• Here’s how to get through it.