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• (And how do you create a website that not only attracts more customers, but actually gets customers to keep coming back and spending larger sums of money each time?) Websites fail because they don't understand the core of what drives business Imagine going into a restaurant.
• And just sitting at the table without ordering anything.
• Or worse, ordering a meal and a drink, and then without consuming the meal, you simply walk away.
• Sounds ridiculous, doesn't it?
• Yet that's what customers do on websites each day They are attracted to a website, by Google or some other search engine; or are referred to a website by a friend or another newsletter; or stumble on a website.