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• You can raise money easily… You just have to know the rules.. I opened the email and my heart rate skyrocketed.
• The message read: “Hey Seth and Michael – I’m in for $200,000. I will sign and wire by Friday. Excited to be on board.” [investor name redacted] Friday came… and Friday went.
• But no money showed up in our account… Days later, the investor who sent the email told us he had to withdraw.
• I was stunned.
• Seth was not… See, I had assumed that when investors commit in writing, it means you will receive money.