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• Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.
• About this course Retail customers are omnichannel.
• They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey.
• They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online.
• We have been studying for many years how traditional retailers can become omnichannel retailers.