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• Complex sales have multiple influences and stakeholders, and sometimes face multiple competitors.
• There are a lot of factors for the buyer to juggle.
• This complexity can lead to lost revenue, longer sales cycles, and unpredictable outcomes.
• By understanding the buyer's problem and simplifying the value of your solution, you will be better positioned to close the deal.
• Watch this course with sales coach Jeff Bloomfield to find out how to systematically navigate the process of a complex sale, and receive the tactics and tools to increase your likelihood of sales success.