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Guidelines
• E-commerce User Experience874 Guidelines for E-commerce SitesSecond EditionThe reports contain extensive guidelines for how to design e-commerce sites to make them more usable.
• All guidelines are based on findings from detailed usability studies of 226 e-commerce sites with users in the United States, Europe, and Asia.See the descriptions of the individual reports below for more information.2,140 pages with 874 design guidelines.
• Richly illustrated with 1,715 color screenshots of designs that worked particularly well or that caused problems for shoppers.Individual ReportsUser Behavior and Executive SummaryThis report distills the data from our major international usability studies into the essence of e-commerce, discussing the strategic implications of our findings on how people shop online.
• This is the report to give to your boss if he or she doesn’t have time to read the detailed reports.Homepages and Category PagesCategory pages organize and prioritize a site’s offerings.
• Some homepages clearly show what the site sells, but others confuse users by obscuring the purpose of the site.