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• Communicating Product ValueHow this top-notch designer and co-founder stuck to a simple method to help his company’s sales get so furious that after just 18 months they were acquired by the #2 fastest growing software company in AmericaYour startup is your baby.
• And it should be.
• It’s gonna change people’s lives.
• And you work long (often thankless) hours bringing to life a new way of doing things, of solving a problem, of seeing the world, of interacting with people.
• You oversee market research, design iterations, plan new traffic-driving campaigns, new product features — all with dreams of double-digit growth, profitability, and maybe the cover of Inc. magazine (it could happen!).But something is wrong.