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• From Customer Retention to a Holistic Stakeholder Management SystemLiving a VisionComprehensive volume that covers the entire history of the subjectComplete with international case studies in a variety of different industriesHuge variety of articles that take the reader through the whole processBeing the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years.
• It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market.
• The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.Table of contents (15 chapters)The Beginnings of TRI*M — a Personal AccountPages 1-7Jarvis, IanThe Food Industry: Using TRI*M for Product ImprovementPages 9-14Holka, PavelHow Can Market Research Findings Lead to Lasting Improvements Within a Company?Pages 15-29Kneißl, GudrunThe TRI*M Principle-Applying It in the Public SectorPages 31-49Sondervan, EricStakeholder Based Measuring and Management of CSR and Its Impact on Corporate ReputationPages 51-61Hermann, Dr. Steffen P.Developing the Customer Experience Programme at UNITE: Working Towards the Integrated ApproachPages 63-76Keating, Joe (et al.)TRI*M: Messe München (Munich Trade Fair) — Fit for the FuturePages 77-87Arend, Mirko (et al.)A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience DatabasePages 89-98O’Gorman, Dr. SusanneHow to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles GroupPages 99-115Reich, Dr. Sandra (et al.)Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee SurveyPages 117-126Sieber, UlrichMonitoring of Transformation Processes Using the TRI*M MethodPages 127-146Werner, Dr. WolfgangCustomer and Brand Loyalty Research — Two Separate Fields?Pages 147-161Krause, Jens (et al.)How Does Customer Retention Work?Pages 163-174Apergis, ApostolosImplementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom ProviderPages 175-178Priadko, SimonA Framework for Social Development Assessment Pages 179-195Lindgren, Daniel (et al.)Format: Ebook (PDF)Publisher: Springer; 1 edition (March 11, 2008)Editors: Huber, Margit, O’Gorman, Susanne (Eds.)Get Download M. Huber, S. O’Gorman – From Customer Retention to a Holistic Stakeholder Management System at Forimc.net today!Salepage: https://www.springer.com/gp/book/9783540774297Archive: https://archive.ph/wip/ZaEQEDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.
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