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• Customer Development for Product ManagersBy: Jay ClouseSkill Level: BeginnerDuration: 1h 2mReleased: June 21, 2018Description:Great products are built from a strong understanding of customer needs.
• As a product manager, you’re tasked with identifying those customer needs so that you’re able to direct the creation of products that make your customers’ lives a bit easier.In this course, discover how to leverage the customer development process to validate your assumptions and create products customers will truly love—without spending all your precious time or money.
• Learn how to craft your own problem hypothesis, perform user research, create surveys and analyze the results, and conduct effective user interviews.Topics include:Four stages of customer developmentCreating a problem hypothesisPerforming user researchDefining your target marketCreating effective surveysConducting effective user interviewsAnalyzing interview resultsContents:Introduction1.
• Identifying a Problem3.
• User InterviewsConclusionAuthor:Jay Clouse is a writer and entrepreneur from Columbus, Ohio.He is currently the founder of Unreal Collective and cohost of the Upside podcast .