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• Ten Deadly Marketing SinsMarketing’s undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline.
• CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.
• Truly, marketers have to shape up or watch their business go south.
• In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them.
• But these ten mistakes are much more than simple mess-ups; they’re glaring deficiencies that prevent companies from succeeding in the marketplace.