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• Marketing to MillennialsBy: Chelsea KrostLevel: BeginnerDuration: 1h 39mReleased: April 12, 2018Description:Millennials—individuals between the ages of 18–35—are the largest buying segment in the economy.
• In this course, learn what this generation actually values, and how to leverage proven marketing strategies to effectively target this powerful audience.
• Millennial marketing expert Chelsea Krost kicks off the course by explaining who millennials are and debunking common millennial stereotypes.
• Chelsea offers specific tactics that you can use to optimize your organization’s digital and social presence, and shares strategies for upping your content marketing efforts to inspire and engage consumers.
• To wrap up, she covers influencer marketing—including how to find the right influencer for your business—and goes over fundamental social media marketing concepts.Topics include:Debunking common millennial stereotypesWhat do millennials value?How to attract millennials to your next eventBuilding a successful content marketing frameworkCrucial metrics you should be trackingFinding the right influencers for your brandUsing influencers to grow your brand presenceCreating a social media content calendarContents:Introduction01.