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• Bart Schutz – Master of Online PersuasionThis course provides you with key insights into psychology which will enable you to better understand your customers.
• Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.How does your customer make decisions?
• What’s the role of emotion and ratio in decision making?
• How can you, working in marketing, influence this process of decision making?You’ll learn about major psychological models and theories.
• Also, you’ll be handed ‘tools’ in the form of evidence-based persuasion techniques.