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• Kevin Hogan – The Psychology Of PersuasionThe Psychology Of Persuasion: How To Persuade Others To Your Way Of Thinking will show how to ethically direct others toward your point of view.
• Author Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful salespeople throughout history.
• The Psychology Of Persuasion demonstrates how to construct persuasive messages.
• It teaches how to tell what the other person is thinking, why he thinks it, and how to change what he thinks.
• It covers persuasion from both points of view — helping consumers to make better buys and salespeople to sell more.