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• Web Design for ROITurning Browsers into Buyers & Prospects into Leads: Turning Browsers into Buyers & Prospects into LeadsBy: Lance Loveday & Sandra NiehausPublisher: New Riders; 1st edition (October 17, 2007)Format: Ebook (PDF)Description:Your web site is a business—design it like one.
• Billions of dollars in spending decisions are influenced by web sites.
• So why aren’t businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.It’s time to make web sites accountable.
• It’s time to make design decisions based on metrics and business goals.
• It’s time for Web Design for ROI.In this book you’ll learn:Why so many organizations think about web design the wrong wayHow small design changes can have a big impact on your bottom lineSimple tips to increase web sales/leads by 10% – 50% (or more)Concrete design guidelines for:Landing pagesHome pagesCategory pagesDetail pagesFormsCheckout processesPacked with helpful examples from a wide variety of sites!Get Download L. Loveday & S. Niehaus – Web Design for ROI at Forimc.net today!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.