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• Google 360 Suite OverviewBy: David BoothLevel: IntermediateDuration: 57mReleased: Nov 14, 2017Description:The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities.
• In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization.
• He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights.David begins by going through each application and sharing best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer.Topics include:Collecting and analyzing data with Google Analytics 360Streamlining technical implementations with Google Tag Manager 360Testing and personalizing with Optimize 360Attributing value to campaigns with Attribution 360Integrating Google Surveys 360 as a source of customer dataTracking and optimizing a typical digital consumer interactionManaging, activating, and reporting across multichannel marketing campaignsOptimizing digital budget allocations with attributionContents:Introduction1.
• Understanding the Tools That Make Up the GA 360 Suite3.
• Putting it all TogetherConclusionAuthor:David Booth is a Google Analytics and AdWords Certified Trainer.