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• Craft Your Sales Pitch with Competitive DifferentiationBy: Lisa Earle McLeod and Elizabeth McLeodLevel: Beginner + IntermediateDuration: 1h 17mReleased: July 18, 2017Description:Competitive differentiation is crucial to high-margin sales that close quickly.
• When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business.
• Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price.
• In this course, learn how to add value and differentiate yourself from the first call to the proposal.
• Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.Topics include:How can you differentiate your organization?Setting yourself apartDifferentiating your languageAdding value before collecting revenueDifferentiating during the sales processUnpacking the buyer’s journeyDifferentiating in the first meetingTalking about the competitionCustomizing your deckDifferentiating your written proposalAsking for the businessDifferentiating inside your organizationContents:Introduction1.