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• How to Successfully Market Seminars and WorkshopsIntroducing the First Step-by-Step Guide to Creating Powerful Seminar Marketing MaterialsFrom Jenny L. HambyI recently completed a guide, How to Successfully Market Seminars and Workshops: A Practical Guide for Creating Effective Seminar Marketing Plans and Powerful Promotional Materials, that spells out the step-by-step process I follow when I’m creating marketing plans and promotional materials for my clients.Since 1998, I’ve been marketing seminars and workshops for consultants, independent speakers, information marketers, not-for-profits and training companies.
• And in How to Successfully Market Seminars and Workshops, I reveal the very same strategies that allowed me to:Help a national financial sales training and consulting company generate a 300% increase in registrations for its top sales management seminar.
• I was called in because the existing letter-and-flyer direct mail package was pulling so poorly that the company had been forced to cancel several seminars due to low enrollment.
• With the new self-mailer brochure I created and wrote, registrations more than tripled.Help a Chicago-area junior college rescue a certification preparation course for inventory management professionals.
• With my new marketing plan and materials, registration in the entry-level program more than quadrupled … and more than half of the attendees from the first class completed all seven courses in the series.