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• Joey Gilkey – 7-figure Sales Playbook Fire Yourself PlaybookATTENTION: AGENCY OWNERS HUNGRY TO GROW SALES“THE ONLY PLAYBOOK IN THE MARKET FOR GETTING YOURSELF OUT OF SALES IN YOUR AGENCY”This proven playbook is packed with videos, scripts, templates, scorecards, and tools that will get you out of sales in your agency and allow you to hire, train, and manage successful salespeople.Dear Agency Founder,If you want to get out of sales, stay out of sales, and have salespeople producing sales on behalf of you and your agency…Then this playbook will be an extremely transformative experience for you and your agency.I’ll explain.My name is Joey Gilkey and I’ve been in this agency game for a hot minute.
• Some of you know me very well… others, this is your first time.
• Hey there!From being the VP of Sales for a digital agency 8 years ago, to starting and exiting an agency sales business (I would actually consider this exit a massive fail—how’s that for transparency), to now running the #1 sales consulting firm for agencies in the world…I’ve hired more salespeople than I can count at this point (not sure of exact amount but it’s probably nearing 500)I’ve made some massive f**k ups in my career as it relates to sales people.MassiveLost millions of dollars in my mistakes (and tens of millions in opportunities).But I didn’t let it stop me from cracking the code on how to get myself and my clients out of sales AND achieving massive growth along the way.And that’s exactly what I did.You see…The biggest problem with agency’s hiring for sales is not……because sales people don’t understand digital.…because you know your product better than anyone else and nobody can sell as good as you.and not…because good salespeople are just “hard to come by these days.”If those thoughts have ever crossed your mind, you’re not alone…But you’re wrong.The reason that agency’s have a difficult time hiring for sales is because of one big thing……your margins.Yep.
• Not the top.See, we look at tech companies and SAAS players that have these massive sales teams that seem to scale infinitely.We want to have that for our agency but we don’t ever see it when we look around at the agencies in the space (unless you look at the people that have learned or worked with me).In tech companies (and the like), they have really high profit margins—think 70%, 80%, and even 90%.Pretty much anything that you do, as it relates to growth, only needs to be marginally successful to be both profitable and scalable.They can have salespeople that make $150,000 in a year and only produce $400,000 in revenue.Their margins support that.They can basically throw a rock in a field, blind-folded, at night, while hammered drunk and hit a salesperson that can do those numbers.But can you?Well, I’ve worked with hundreds of agencies and it is rare that I find an agency that’s net margins are outside of the 10-25% net profit range.So, if you introduce a salesperson that can only produce 3X what they are paid then that is 33% of your revenue right there.You’re losing money whereas a SAAS company would thrive.So, what’s the key to salespeople for agencies?YOU NEED TO GET THEM TO 7-10X WHAT THEY ARE PAID.You need to be able to put $1 in and get out at least $7—minimum.That’s what it’s going to take.And here is the unfortunate reality…You likely don’t know how to get them there.Not your fault, per se, but still your reality.Hence, why you are here with me…The secret is incredibly simple, yet likely the hardest thing you’ve ever done.That is… until you buy this playbook and I just show you.There are 3 massive components to pulling this off.It’s not rocket science, but when you can actually do these 3 things…Your agency growth will transform (and your life will likely follow suit).The three components are as follows.Hiring.Training.& Managing.I know what you’re thinking.“I just read this entire open letter all the way down here for you to tell me this obvious bullshit.”Yes.Like I said.It’s not rocket science,Yet so many do not know how to pull this off.Let’s break it down.—HIRING–What’s the ideal candidate?
• What should I pay them?