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• Adele Revella – Buyer Persona Masterclass 2.0Learn the industry’s #1 method and become a buyer persona expertAre you ready to build your buyer persona expertise and be recognized for your accomplishment?
• Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them.
• Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.Become a Certified Buyer Persona ExpertHave you noticed how many companies are seeking marketing professionals who understand buyer personas?
• To help you earn the recognition you so richly deserve, we offer an online knowledge assessment at the conclusion of the workshop.
• You won’t want to miss this opportunity to assess your new learning and display a Buyer Persona Subject Matter Expert badge on your resume or LinkedIn profile.What You GetVideo instruction and 17 comprehensive tools for every aspect of persona development2 templates and 3 case studies to ensure you don’t build too many personas12 tips for capturing compelling insights from as few as 10 interviews4 guidelines to help you convince your stakeholders about the need for personasA detailed interview guide to help you quickly master this unique approachA Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile3 examples of completed templates plus an example buyer interviewWhat You’ll LearnWhy insight into your buyer’s decision is missing in most personasHow 5 Rings of Buying Insight reveal your buyer’s experienceWhat you can do with the 5 insights to guide your sales and marketing engagementWhy it’s important to think about your goals for personas before you build themHow to decide which people you need to interview and how many interviews it will takeLearn how to design a study that tells you how many personas you need and how to prove itWhy you need to be thoughtful about how you source your interviewsHow to find people to interview and persuade them to talk to youWhat to do to confirm the interview appointment and prepare for successWhy surveys and focus groups don’t work and how this method is uniqueHow to use the interview guide to walk buyers through every step in their journeyWhy and how your stakeholders need to experience your buyer’s storyHow to choose quotes from the interviews and find patterns that reveal personasHow to ensure your personas explain what buyers want from engagement with youWhy you need to segment buyers based on their buying experienceHow to use your interview results to choose the right number of personasTips for explaining the value of buying insights to your stakeholders or clientsConsequences when companies don’t understand their persona’s buying experienceThe future of buyer personas and how to assure they achieve their highest potentialAgenda/Curriculum *8 Recorded ModulesMODULE 01 Introduction In this workshop overview, we’ll explain the importance of building buyer personas around the buying experience.