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• Boyuan Zhao – Ecommerce Email Marketing SchoolEcommerce Email Marketing School By Boyuan Zhao, what is it included (Content proof: Watch here!)◊ Welcome To The Ecommerce Email Marketing SchoolThank you so much for enrolling yourself here, I will do my best to serve you and provide a wildly positive ROI on your attention and investment.Meet the instructor Support guide & program maximisation False beliefs around emails Metrics meaning & email roadmap Klaviyo setup Advanced Klaviyo metric setup ◊ Acquisition Flows These flows are directly revenue generating and generally triggered to convert web traffic into sales.These flows will represent the vast majority of all flow revenue.
• Welcome flow Abandon checkout flow Abandon cart flow Abandon product flow Abandon site flow◊ Retention FlowsThese are flows that occur post purchase, the goal of these being to retain and nurture customers turning them into life long patrons.
• Customer thank you flow Customer win back flow Customer upsell flow Sunset unengaged flow◊ Campaign MasteryCampaign master will cover the various campaign angles you can take with your emails.
• Campaigns represent around 50% of your email efforts so don’t sleep on them.These modules will show you how to plan your campaigns, ways to structure them during promotional periods and other ninja hacks to boost revenue.
• Plain text or design emails Sales campaign best practices with examples Announcement campaign best practices with examples Holiday campaign best practices with examples Content campaign best practices with examples Campaign calendar excellency Doubling down effectively – strategy for sales Two & Four day double down strategy◊ How To Run A Tight Email SystemYou now know what, why and how you can run an air tight email system, but how do you outsource and manage your own in-house team/ freelancers with emails?