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• Philip Hofmacher – Personal Branding BlueprintPhilip Hofmacher – Personal Branding BlueprintCourse CurriculumPersonal Branding BasicsWhat is Personal Branding?(14:53)Why Personal Branding?(15:49)Personal Branding Examples(13:41)Personal Branding Excuses & Lies(8:24)Common Personal Branding Mistakes(9:25)Get Ready to Own Your IndustryWhat Makes a Brand Successful?(4:48)What Makes a Personal Brand Successful?(17:17)Industry Expert(13:01)First Impression(9:14)Fundamental Decision(12:35)Fundamentals of your Personal BrandFind Your Core Values(15:34)Determine Your Qualities(4:56)Set the Feeling Tone(4:06)Your Set of Skills(5:06)Proof of Your Skills(12:42)Your Target(5:08)Status QuoInspect Yourself(12:32)Self-Assessment(3:40)External Assessment(3:26)Comparison(4:01)Personal Brand MessagesContext of Your Messages(11:33)Personal Brand Statement(10:53)Personal Mission Statement(5:45)Elevator Pitch(8:58)Answers to Common Questions(12:21)Own a #hashtag(6:35)The Hero’s Journey(11:48)Additional Stories(4:45)Personal Brand ElementsCore Brand Color(22:51)Additional Colors(7:40)Logos & Symbols(8:17)Your Environment(8:59)Establish your Personal Brand OfflineOutfit & Styling(9:23)Your Appearance(5:03)Items & Assets(12:25)Formal & Informal Education(5:29)Develop Your Own Method(7:10)Write a Book(9:04)Interviews(8:28)Speak at Events(13:47)Networking Events(9:49)Host Your Own Events(6:47)Become a Mentor(3:43)Ask for Recommendations(3:36)Digital Status QuoGoogle Yourself & Google Alerts(10:30)Let Someone Google You(4:32)Social Media & Web Makeover(5:10)Establish your Personal Brand OnlinePick a Handle(9:37)Website(23:58)Blog(6:43)Newsletter(13:17)Amount of Social Media Channels(4:45)Facebook(14:10)Instagram(10:12)Youtube(8:16)Medium(14:36)Quora(10:21)Linkedin(7:36)The World of Social Media(6:38)Content PlanningWhat to Share(9:11)Sharing Proof(6:08)Quality vs.
• Quantity(5:52)Repurpose Content(5:39)Content Calendar(5:15)Content CreationDocument vs.
• Create(8:39)Photo Content(12:29)Video Content(16:54)Graphic Content(8:13)Live Streaming(8:00)Captions(5:25)Content DistributionSchedule Your Content(5:29)Cross-Promotion(4:51)Audience Interaction(5:41)Grow your Influence OnlineJoin Discussion Boards(5:17)Directories & Top-Lists(4:02)Guest Blogging(4:34)Online Conferences(4:42)Cooperations(4:37)Proof ContentSale Page: https://mwa.teachable.com/p/personal-branding-blueprintArchive: https://archive.ph/wip/kiCbVDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.
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