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• “An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other―and how and why they work (or don’t). . . .
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• Robert Levine - The Power of Persuasion: How We're Bought and Sold FROM THE BACK COVER “An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other―and how and why they work (or don’t). . . .
• The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you’ll know where to turn.”