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• Digital change means that everyone today can reach and interact with others directly: We are all in the content business.
• But that comes with risks that Bharat Anand teaches us how to recognize and navigate.
• Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.
• Purchase The Content Trap - A Strategist's Guide to Digital Change courses at here with PRICE $42 $42 The Content Trap - A Strategist's Guide to Digital Change Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
• Companies everywhere face two major challenges today: getting noticed and getting paid.