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• It’s one thing to look for elements on a website that signal “distraction” or “lack of trust,” and to make a note of them.
• It’s another level to be able to compile your notes in a meaningful way and prioritize your opportunity areas to maximize efficiency and ROI.
• Let’s put it this way: we all have limited traffic (even Amazon).
• So, prioritization is important to everyone, big or small, well-funded or scrappy.
• This course will incorporate prioritization and program management, so you’re not simply left with a massive list of “would be nice” items and a to-do list that never ends.