to
you
You
the
Product
product
PRODUCT
and
a
team
• Hiring Product Marketers - ConversionXL, Leo Castro
• After taking this course you’ll… Apply what you know about your goals and personal strengths to build a team that allows you to exceed your goals both short- and long-term.
• Understand the different ways product marketing teams can be organized, so you can build a team that is relevant to the company’s goals and objectives.
• Apply a framework for building a team of product marketers, so you are able to achieve results over and above the sum of the parts.
• Understand different tasks product marketers need to get done, so you can thoughtfully construct a product marketing team that fulfills the needs of the organization.