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• Convert Like A Charm - Jon Buchan Does your sales copy get positive replies and enthusiastic buys?
• Using humour and persuasion together changed my life.
• Let me teach you my own style of copywriting that gets results.
• The Charm Offensive copywriting style began its life as a way to get responses from cold emails and other cold pitches.
• This context is very different from writing pitches to an existing opted-in email list or by posting a pitch on social media.